10 E-Commerce Examples of the Best Instagram Bios

If you run an e-Commerce brand, there’s a good chance you have an Instagram account. How much time do you spend on your Instagram bio, though? You probably spend far more time crafting great-looking posts and engaging stories.

How long should E-commcerce companies spend writing their best Instagram bios?

It’s important to have an excellent bio since it’s one of the first things a user sees when they visit your Instagram profile. Often, however, it’s often an afterthought for brands that care more about their posts than their profile as a whole.

That’s a mistake. Bios aren’t user’s first impressions of your brand and set the tone of the whole account. Your brand’s bio needs to grab the user’s attention and get your core USPs across as quickly as possible.

Doing so is far from easy, however. That’s why I’ve drawn up a list of 10 of the best Instagram bios so you can see how it’s done.

10 Best Instagram Bios for E-commerce Businesses

When in doubt, I find it best to look at what’s working for the top brands in the industry. As they say, good artists copy, great artists steal.

Below, I’ve compiled some of the best ecommerce Instagram bios out there right now and highlighted what makes them so effective.

1. BarkBox

BarkBox is a monthly subscription box of dog treats and toys serving over one million dogs across the country. You knew that already, though, from their very descriptive Instagram bio.

That’s one of the reasons this bio is so good. Even if you’ve never heard of BarkBox before, you know exactly what they sell as soon as you read the first line.

That’s not the only reason I love it. BarkBox also does a great job of pointing consumers to other profiles they might like. Parent company Bark gets a shoutout, as does Super Chewer, the company’s extra tough toys. It’s topped off by a hashtag that shows users how they can get involved by posting their own content.

2. MVMT

Best Instagram Bios for E- commerce Businesses - MVMT

MVMT sells premium yet affordable, American watches, sunglasses, and other accessories. They have a big Instagram following, and for a good reason. Not only do the brand’s posts look cool, but almost all of them are shoppable with the click of a button.

MVMT begins its bio with an emotive call to action that sums up what the brand stands for. Like BarkBox, MVMT uses hashtags to encourage audience engagement and point users to a sister brand. Most important of all is the call to action at the end of the bio, which tells users about their brand new watch range.