By Wurl

This WTF guide, sponsored by Wurl, explores how CTV advertisers are driving positive attention and improved performance across the entire funnel by aligning creative with relevant onscreen context through scene-level targeting.

CTV has changed how advertisers reach audiences through the biggest screen in the home.

Research shows that ad-supported streaming TV services are experiencing a surge in popularity. Despite this boon in both viewership and content supply, CTV advertisers still struggle with an opaque ecosystem that limits the ability to control where their ads appear. On top of this, ad fill rates aren’t quite keeping pace, according to Wurl — signaling a significant opportunity for advertisers and content owners alike. This dynamic is ripe for change, with new tools and technologies now available that promise to help advertisers reach engaged viewers more effectively and efficiently at scale.

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Source:: Digiday