10 Instagram Bio Ideas to Help You Write an Impactful Bio

By mbretous@hubspot.com (Martina Bretous)

→ Download Now: 80 Professional Bio Examples [Free Templates]

When I discover a new brand and land on their Instagram profile, the first thing I do is read their bio.

When done right, it gives me a peek into the brand, what they stand for, and even what offers they may have going on.

Want to learn how to keep social media users on your Instagram profile once they discover you? Let’s dive into what makes a good Instagram bio and see brand examples.

What should your Instagram bio include?

Every Instagram profile should have the following:

Name – This is your business name, which will help your current and prospective customers easily find you.
Profile picture – Having your logo as your profile picture will help with brand recall and recognition. Just be sure to be consistent across all social networks.
Link – This could be a link to your website or a link tree leading to various pages.
Description – This can be anything from your mission statement to your latest product feature. It tells users what your brand is about in just a few words.
Call to action – Want to direct social media users to your products and/or services? Use the “Shop Now” CTA. You could also have a “Contact Us” CTA to direct users to your phone or email.

Beyond the essentials, an Instagram bio can also have hashtags relevant to your brand or industry. Now that you know what to include, let’s see some examples from real brands.

7 Instagram Bio Ideas for Business

1. Funny

Social media is a place to engage and have fun with your audience. So, if you’re struggling to come up with a bio, stop overthinking and consider going the funny route.

Take Skittles.

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As a household brand, there are so many routes they could have taken for their Instagram bio. They chose to keep it lighthearted and funny, a great reflection of their brand voice.

Cards Against Humanity is another great example.

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Their Instagram bio is hilarious and straightforward. It tells users what their product is and pokes fun at their target audience.

2. Mission-Focused

Want a sure-fire strategy for your Instagram bio? Share your brand’s mission and/or values.

Sabai Design, a sustainable furniture brand, did just that.

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When a user lands on this brand’s profile, they’ll know exactly what they sell and what the company stands for. In today’s world, consumers want brands that champion social responsibility and are transparent about their practices.

Another thing Sabai Design does is include branded hashtags in their bio and invite users to use them when sharing their content. More on hashtags in the next section.