By Sara Guaglione This week’s Media Briefing looks at why publishers have flocked to Substack this year. While the platform was once seen as a…

By Michael Bürgi We’ve all heard the expression, you get what you pay for — the inference being that something free might not be worth…

By fullthrottle.ai  Amol Waishampayan, co-founder, fullthrottle.ai Agency leaders love to talk about attribution, outcomes and optimization. But when sitting with an agency CFO, the conversation…

By Channel Factory Nico Greco, Chief Revenue Officer, North America, Channel Factory The discussion around brand safety and suitability has matured. The first phase focused…

By Sara Guaglione The Washington Post has used AI to build a pick-your-own-format news podcast, letting listeners choose the topics, hosts and length to create…

By Sam Bradley Netflix and Paramount’s competing bids for Warner Bros. Discovery (WBD) will dominate the next act of the streaming wars. Brands and media…

By Seb Joseph Curation spent much of this year in a fog, loosely defined and inconsistently applied. Agencies say they plan to tighten the screws…

By Ronan Shields In an era when the major internet platforms’ share of advertising spend looks set to increase, and no media plan is (seemingly)…