Marketing efficiency ratio: How to calculate and improve yours

By Erin Pennings The marketing efficiency ratio (MER) measures how much revenue marketing generates for every dollar spent. MER is calculated by dividing total revenue…

Aaron January 2, 2026

After watching X’s ownership issues play out, marketers brace for TikTok whiplash in 2026

By Kimeko McCoy After spending 2025 in regulatory limbo, TikTok is entering 2026 with a clearer ownership path in the U.S. Now, whether the new…

Aaron January 2, 2026

‘There’s no room for purists’: Generative AI is altering the agency junior talent search

By Sam Bradley The ad industry’s job market has ended 2025 on a low note, following job cuts at the market’s largest employers. Jobs in…

Aaron January 2, 2026

A timeline of the major deals between publishers and AI tech companies in 2025

By Sara Guaglione A number of tech companies signed their first AI content licensing deals with publishers in 2025. New players in this space means…

Aaron January 1, 2026

For platforms, here’s what’s not going to happen in 2026

By Krystal Scanlon TikTok existing in the U.S. beyond the realms of a legal ban, Meta winning its antitrust trial, and Omnicom partnering with X…

Aaron January 1, 2026

Cheez-It bets on ‘Prince Cheddward’ mascot in an overcrowded sports marketing arena

By Kimeko McCoy After a three-year hiatus, Cheez-It has officially brought its mascot Prince Cheddward out of retirement in time for this year’s Citrus Bowl.…

Aaron December 31, 2025

Top Tips to Prevent Carpet Beetles From Coming Back

By Chris Turn You’ve finally managed to clear out the creepy crawlies from your rugs and closets, but the battle isn’t entirely won. The real…

Aaron December 31, 2025

First Impressions Matter: How to Craft a Direct Mail Appeal That Donors Can’t Ignore

By Chris Turn In an era dominated by digital communication, a tangible piece of mail can make a powerful impact. For nonprofit organizations, a well-crafted…

Aaron December 31, 2025

How Spam Filtering Protects You from Phishing and Malware

By Chris Turn Your email inbox is both a key communication hub and a major entry point for cyber threats. Every day, malicious emails aim…

Aaron December 31, 2025

AI search strategy: A guide for modern marketing teams

By Alex Sventeckis Search no longer rewards keywords alone — it rewards clarity. Large language models now read, reason, and restate information, deciding which brands…

Aaron December 31, 2025

Marketing efficiency ratio: How to calculate and improve yours | International Association of Digital Marketing Professionals (IADMP)