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The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]
Download Now: Free Marketing Plan Template [Get Your Copy]
Cookie-scented body wash flew off the shelves. Shaken espressos made a comeback (as long as they’re associated with short ‘n sweet blondes), and, oddly, interactive guerrilla marketing caught a second wind (or whiff?). I think it’s safe to say that 2025, thus far, has been a chaotically charming year to ”>>”
Mon, May 12, 2025
Source HubSpot Blog
X (formerly Twitter) vs. Threads: What brands need to know [data]
Download Now: The 2025 State of Social Media Trends [Free Report]
We’re past the hype cycle and deep into the experimentation phase of social media’s most recent rivalry: X vs. Threads. X, formerly known as Twitter, has dramatically changed over the past few years — from leadership shakeups to shifting content policies. Yet, it remains the go-to platform for real-time commentary, ”>>”
Mon, May 12, 2025
Source HubSpot Blog
The Growth Hack Era is ending, according to Digiday's former Editor-in-Chief
Click Here to Subscribe to Masters in Marketing
Let’s take a moment to commiserate, marketers. Google is sending the whole planet to Reddit; your favorite social platforms are getting bought, banned, or abandoned; and your carefully crafted email just got pushed to a new category at the back of the inbox. Oh, and have you heard of ”>>”
Mon, May 12, 2025
Source HubSpot Blog
Media Buying Briefing: Buyers to weigh the flexibility of digital with the Upfront’s legacy scale
NewFronts week is done, and the video ad marketplace is about to hear from the veteran TV sellers of linear, cable and streaming — with YouTube pushing itself right into the middle of proceedings. Could 2025 be the year that ad dollars shift in greater volume from the linear broadcast ”>>”
Mon, May 12, 2025
Source Digiday
‘Trade Desk is the Spirit Airlines of the DSP world’: Overheard at the Digiday Programmatic Marketing Summit
For all the hubbub around Google’s return to third-party cookies in Chrome (for now), it seemed to be the last thing anyone wanted to talk about at the Digiday Programmatic Marketing Summit, which took place in Palm Springs, California, last week. Instead, agency executives were more preoccupied with challenges in CTV ”>>”
Mon, May 12, 2025
Source Digiday
Having a Healthy Sex Life When Using Dating Apps 
What Are The Changes of You Getting an STD?
As more and more adults become sexually active, it is important to keep in mind the best practices for leading a healthy and safe sex life. In the United States today, 1 in 5 people have a sexually transmitted infection, leaving many wondering what factors may lead them to be ”>>”
Fri, May 09, 2025
Source Social Media Explorer
Top social media tools to boost your social strategy
Learn More About HubSpot's Social Media Software
Every marketing campaign I’ve participated in has always had social media at its core. It’s no shock — over five billion people are active on social platforms daily. So if you want your product, service, and mission to reach the maximum number of people, your business needs to be on ”>>”
Fri, May 09, 2025
Source HubSpot Blog
Ad Tech Briefing: Public companies’ first loyalty is to shareholders — why do advertisers give them an easy time?
Related Insights The Programmatic Marketer Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparency Read More ”>>”
Fri, May 09, 2025
Source Digiday
Ad veteran Peter Naylor joins Kochava board, and sees opportunity in market flux
Nearly a year after he left Netflix, ad industry veteran Peter Naylor is back as a board member at ad tech business Kochava. Digiday caught up with Naylor to unpack why he’s stepping back into the fray with Kochava, what it signals about the state of ad tech and what it ”>>”
Fri, May 09, 2025
Source Digiday
How to Win Over B2B Buying Committees with Best Answer Content
I think we can all agree that today’s B2B buyers are not waiting for your sales call. They’re already deep into their research and in most cases, more than halfway to a solution shortlist or even a decision before you even know they’re looking. The question for B2B marketers is, ”>>”
Wed, May 07, 2025
Source Top Rank Blog
Travel Light, Travel Right: How Bounce Luggage Storage Is Revolutionizing the Way We Explore Bali—and the World
If you’ve ever landed in Bali at the crack of dawn with your hotel check-in still hours away and your suitcase practically begging you to carry it like a newborn, you’re not alone. For globetrotters, digital nomads, and overambitious souvenir shoppers, the question isn’t “Where to next?” but “Where can ”>>”
Mon, May 05, 2025
Source Social Media Explorer
Smarter B2B Content Marketing: A Pro Guide to Content Repurposing from Day One
Sprinklr LinkedIn Content Marketing Example
It happens all too often: a B2B marketing team works hard on a great report, video or blog post, gets it launched to great fanfare, shares it once or twice, and then … it quietly disappears. Great content takes real effort — strategy, time AND budget — so it should work ”>>”
Mon, May 05, 2025
Source Top Rank Blog
How Local Legal Help Can Make a Difference After a Crash
Car accidents are an unfortunate reality that many individuals will experience at some point in their lives. While the physical and emotional impacts are immediate, navigating the legal complexities that follow can be overwhelming. If you’ve been involved in a car crash, you may be entitled to compensation for medical ”>>”
Wed, Apr 30, 2025
Source Social Media Explorer
The B2B Influencer Matchmaking Game: How to Find the Right Influencers for Your Business
B2B Influence challenges
You know, B2B influencer marketing and online dating aren’t so different. As the season of new beginnings unfolds, B2B marketers and singles alike are looking for new connections. One that’s going to make them happy, not just in the short term, but in an always-on kind of way. Much like online dating, ”>>”
Wed, Apr 30, 2025
Source Top Rank Blog
The Road to CMMC 2.0: What Defense Contractors Should Be Doing Right Now
The Department of Defense (DoD) is pushing forward its mission to safeguard sensitive government data by implementing the Cybersecurity Maturity Model Certification (CMMC) 2.0. This streamlined revision of the original model represents a significant shift in how defense contractors must demonstrate and maintain compliance with cybersecurity requirements. If your organization ”>>”
Mon, Apr 28, 2025
Source Social Media Explorer
Welcome the SEO Apocalypse: A Zero-Click Search Survival Guide
SEO wasteland
The infected are back this summer. The Last of Us Season 2 is already underway on HBO and 28 Years Later is dropping in theaters this June, reminding us just how quickly the world can turn on its head, and how only the resourceful survive. Sound familiar, marketers? Welcome to the post-apocalyptic ”>>”
Mon, Apr 28, 2025
Source Top Rank Blog
How Marketers Are Spending Their Money in 2023 (We Asked 8032 Marketers)
With the economy up in the air due to inflation kicking into high gear, war, interest rates rising, and other factors that we can’t control we decided it would be great to see how other marketers are reacting. And we didn’t want to know how marketers were reacting just in the ”>>”
Tue, Dec 13, 2022
Source Kiss Metrics Blog
Does Rich Media on Product Pages Help Boost Revenue?
”>>”
Mon, Dec 12, 2022
Source Kiss Metrics Blog
Getting Started with Behavioral Email Marketing
Graphic saying: Getting Started With Behavioral Email Marketing
When sending out automated emails to your list, how personalized are they? I’m not talking about things like $firstname, or order by $date for free shipping – but actual personalization based on their behavioral triggers. Let’s dig a little bit into the numbers behind this. According to the latest Blueshift Report, trigger-based ”>>”
Sun, Dec 11, 2022
Source Kiss Metrics Blog
How to Get More YouTube Views: 8 Steps with Examples
Graphic saying How to Get More YouTube Views: 8 Steps with Examples
Marketers who use YouTube are usually keen to reach the widest audience possible. After all, the more YouTube views you get, the more exposure. While they’re not the only metric that determines the success of your YouTube marketing, generating a decent number of views for your videos is something that you ”>>”
Sat, Dec 10, 2022
Source Kiss Metrics Blog
Cannibalization
In today's episode of Whiteboard Friday, Moz SEO expert Tom Capper walks you through cannibalization: what it is, how to identify it, and how to fix it. ”>>”
Fri, Sep 17, 2021
Source Moz Blog
Tackling 8,000 Title Tag Rewrites: A Case Study
Let's take an in-depth look at Moz.com title tags that were re-written by Google, including three case studies where we managed to fix bad rewrites. ”>>”
Thu, Sep 16, 2021
Source Moz Blog
How Our Website Conversion Strategy Increased Business Inquiries by 37%
See how, through several little tweaks to their conversion strategy, the team at Chromatix attracted a higher tier of customers, more inquiries, plus over $780,000 worth of new sales opportunities. ”>>”
Wed, Sep 15, 2021
Source Moz Blog
How to Add Products to Your Google My Business Listing, Illustrated
Miriam helps you get started in Google My Business Products with this illustrated tutorial, walking you through how to add your most important products and services. ”>>”
Mon, Sep 13, 2021
Source Moz Blog
Make the Most of Customer Questions by Showing Them HOW and Build Lasting Relationships
There are so many questions your customers may have and a big category you may not be addressing is the HOW: “How is it made? How is it done? How can I fix this?” So many companies don’t show the how because they’re afraid the customer will end up doing ”>>”
Thu, Oct 18, 2018
Source The Sales Lion
How to Create Content That Addresses Industry-Specific Words for Incredible Results
Too often, we talk about our products or services and our customers don’t know what we’re talking about. We’re using industry-specific jargon that goes right over their heads! It’s a problem, but we can solve it by creating content that speaks to this issue. It’s called “what is” content. You need ”>>”
Wed, Oct 17, 2018
Source The Sales Lion
How to Improve Your Team’s Communication Skills with One Simple Activity: The Question-Only Game
How would you rate yourself as a communicator? AND how do you even explain the concept of great communication? Well, the ability to ask great questions determines your communication prowess, and it allows those listening to us to discover truths themselves. That’s what we want, right? Salespeople, managers, maybe even your ”>>”
Wed, Oct 03, 2018
Source The Sales Lion
How to Speak and Teach by Using Questions to Persuade, Inspire and Induce Audience Self-Discovery
Our ultimate goal, as a speaker, is to move our audience. Well, where do you even start? How do you get your audience engaged and inspired by your words? It’s possible, even if there’s audience members who don’t even want to be there! The greatest secret to influencing your audience is ”>>”
Mon, Oct 01, 2018
Source The Sales Lion