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Email Marketing Plan: Craft & Track Your Email Campaign [Free Template]
Download our free Excel planning template to strategically organize your email marketing.
If you’ve ever tried to put together an email marketing plan, you might have wanted to pull your hair out at least once or twice. Maybe you didn't have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. Or you were ”>>”
Fri, Apr 25, 2025
Source HubSpot Blog
Ad Tech Briefing: Has Google sacrificed Privacy Sandbox on the altar of antitrust concerns?
The all-conquering video platform YouTube turned 20 years old this week, signifying a welcome break from drama after drama in what could be described as the most turbulent month in the 26-year history of its owner, Google. The last three weeks have seen a trifecta of developments that Google is ”>>”
Fri, Apr 25, 2025
Source Digiday
Confessions of a media buyer on Google’s third-party cookie U-turn and how it helped a ‘largely lazy’ industry innovate
The long saga of Google’s third-party cookie crumble has come to an end. The tech behemoth has stopped kicking the can down the road when it comes to removing third-party cookies from Chrome and, instead, reversed course. For media buyers, it’s been a wild time filled with false starts, urgency and ”>>”
Fri, Apr 25, 2025
Source Digiday
How brand safety tools are evolving into growth drivers
Anudit Vikram, Chief Product Officer, Channel Factory Brand safety technology has advanced well beyond its origins. What began as simple keyword blocklists has matured into a new generation of tools powered by AI. These systems now integrate natural language processing, computer vision, machine learning and large language models to understand content ”>>”
Thu, Apr 24, 2025
Source Digiday
Media Briefing: Publishers are frustrated — and quietly grateful — after Google’s cookie u-turn
In this week’s Media Briefing, publishers say that after years of preparing for Google’s deprecation of third-party cookies in the Chrome browser, the tech giant’s u-turn this week felt like a slap. And yet, they say their investment in cookieless solutions and focus on first-party data hasn’t been a waste. Publishers ”>>”
Thu, Apr 24, 2025
Source Digiday
Designing a New Home: Tips for a Scroll-Stopping Space
Designing a new home isn’t just about bricks and blueprints anymore—it’s about creating a space that feels amazing and photographs beautifully. In an age where every corner might end up on someone’s feed, homes are being designed with an eye for aesthetic, comfort, and shareability. Think natural textures, calming palettes, ”>>”
Wed, Apr 23, 2025
Source Social Media Explorer
16 Social Media Video Examples to Inspire Your Next Video Marketing Campaign
New Data: Instagram Engagement Report [Free Download]
These days, video is absolutely essential to get people to discover your business and their next must-have product. I’ve found some of my favorite businesses and products from videos that I saw scrolling on Instagram or Tiktok. #Tiktokmademebuyit is no joke. According to Wyzowl, 89% of businesses use ”>>”
Wed, Apr 23, 2025
Source HubSpot Blog
Main Character Energy: What Black Panther Can Teach You About Inclusive Marketing
Click Here to Subscribe to Masters in Marketing
“Inclusive marketing is all about brands acknowledging the many ways that people are different,” says this marketing master. Her voice drops to a conspiratorial tone. “And this is the very important part: Choosing which identities you’re going to serve.” Also important (to this Marvel fan, anyway): What does inclusive ”>>”
Tue, Apr 22, 2025
Source HubSpot Blog
Social Media Engagement: How to Make Your Brand the Life of The Digital Party
Download Now: The 2025 State of Social Media Trends [Free Report]
Engagement on social media is like mingling at a party. There could be tons of people in the room (read: following you), the music could be great, and the vibe could be just right, but if no one’s conversing, the party’s dead — and no one wants to throw a ”>>”
Tue, Apr 22, 2025
Source HubSpot Blog
B2B Marketing Budget Trends in 2025: Where Brands Are Investing and Why
To say that 2025 is proving a tumultuous time for B2B marketing (or anything else) feels like a gross understatement.  Between inflation, continued supply chain disruptions, interest rate hikes, and the unfolding consequences of tariffs, it’s little wonder that B2B organizations everywhere are feeling more than a little uncertain about the ”>>”
Mon, Apr 21, 2025
Source Top Rank Blog
Level Up Your Lounge: Comfort & Style That’s Insta-Worthy
Let’s be real, your home should be your happy place, the ultimate chill zone. But who says comfort can’t be stylish? As an interior designer obsessed with creating spaces that feel as good as they look, I’m here to spill the tea on how to inject personality and cozy vibes ”>>”
Fri, Apr 18, 2025
Source Social Media Explorer
The Rise of Influence in B2B: 10 Timeless Examples of B2B Influencer Marketing
2025 B2B Influencer Marketing Report-
From AI Overviews on Google to many of the business applications we use every day, AI is changing how business information is discovered, consumed and acted on in ways that few could have imagined just a few years ago. With the rise of AI tools and content, B2B marketers face an ”>>”
Wed, Apr 16, 2025
Source Top Rank Blog
AI and Social Media: Key Opportunities for Marketers
In the current environment, B2B marketers need to make every investment count. So it’s interesting to see that, according to data from Madison Logic and The Harris Poll, social media advertising and AI tools were tied for the top spot among planned areas of increased B2B marketing investment here in ”>>”
Mon, Apr 14, 2025
Source Top Rank Blog
GTCC Retrospective: Celebrating the Pinnacle of Tongits Excellence
The GameZone Tablegame Champions Cup (GTCC), held from December 4 to 8 last year, brought together the finest Tongits players in the Philippines for a high-stakes tournament that showcased the pinnacle of skill and strategy in this popular Filipino card game. The event, meticulously organized by GameZone, attracted nationwide attention ”>>”
Thu, Apr 10, 2025
Source Social Media Explorer
The Urgent Need for AI Prompt Engineering Literacy
AI: The Art and Science of Prompt Engineering
Artificial intelligence is a powerful tool that has reshaped the way we do work. However, this tool relies on humans to function, requiring the proper training and prompting in order to be helpful. This is called prompt engineering, which is the art and science of what you say and how ”>>”
Wed, Apr 09, 2025
Source Social Media Explorer
The Impact of AI Overviews on SEO: How Smart Brands Turn a Threat into Competitive Opportunity
The Impact of AI Overviews on SEO: How Smart Brands Turn a Threat into Competitive Opportunity Over the last year, the introduction of AI Overviews in Google’s search engine results page (SERP for short) has launched the SEO industry into a new era. B2B brands are seeing drops of up to ”>>”
Wed, Apr 09, 2025
Source Top Rank Blog
How Marketers Are Spending Their Money in 2023 (We Asked 8032 Marketers)
With the economy up in the air due to inflation kicking into high gear, war, interest rates rising, and other factors that we can’t control we decided it would be great to see how other marketers are reacting. And we didn’t want to know how marketers were reacting just in the ”>>”
Tue, Dec 13, 2022
Source Kiss Metrics Blog
Does Rich Media on Product Pages Help Boost Revenue?
”>>”
Mon, Dec 12, 2022
Source Kiss Metrics Blog
Getting Started with Behavioral Email Marketing
Graphic saying: Getting Started With Behavioral Email Marketing
When sending out automated emails to your list, how personalized are they? I’m not talking about things like $firstname, or order by $date for free shipping – but actual personalization based on their behavioral triggers. Let’s dig a little bit into the numbers behind this. According to the latest Blueshift Report, trigger-based ”>>”
Sun, Dec 11, 2022
Source Kiss Metrics Blog
How to Get More YouTube Views: 8 Steps with Examples
Graphic saying How to Get More YouTube Views: 8 Steps with Examples
Marketers who use YouTube are usually keen to reach the widest audience possible. After all, the more YouTube views you get, the more exposure. While they’re not the only metric that determines the success of your YouTube marketing, generating a decent number of views for your videos is something that you ”>>”
Sat, Dec 10, 2022
Source Kiss Metrics Blog
Cannibalization
In today's episode of Whiteboard Friday, Moz SEO expert Tom Capper walks you through cannibalization: what it is, how to identify it, and how to fix it. ”>>”
Fri, Sep 17, 2021
Source Moz Blog
Tackling 8,000 Title Tag Rewrites: A Case Study
Let's take an in-depth look at Moz.com title tags that were re-written by Google, including three case studies where we managed to fix bad rewrites. ”>>”
Thu, Sep 16, 2021
Source Moz Blog
How Our Website Conversion Strategy Increased Business Inquiries by 37%
See how, through several little tweaks to their conversion strategy, the team at Chromatix attracted a higher tier of customers, more inquiries, plus over $780,000 worth of new sales opportunities. ”>>”
Wed, Sep 15, 2021
Source Moz Blog
How to Add Products to Your Google My Business Listing, Illustrated
Miriam helps you get started in Google My Business Products with this illustrated tutorial, walking you through how to add your most important products and services. ”>>”
Mon, Sep 13, 2021
Source Moz Blog
Make the Most of Customer Questions by Showing Them HOW and Build Lasting Relationships
There are so many questions your customers may have and a big category you may not be addressing is the HOW: “How is it made? How is it done? How can I fix this?” So many companies don’t show the how because they’re afraid the customer will end up doing ”>>”
Thu, Oct 18, 2018
Source The Sales Lion
How to Create Content That Addresses Industry-Specific Words for Incredible Results
Too often, we talk about our products or services and our customers don’t know what we’re talking about. We’re using industry-specific jargon that goes right over their heads! It’s a problem, but we can solve it by creating content that speaks to this issue. It’s called “what is” content. You need ”>>”
Wed, Oct 17, 2018
Source The Sales Lion
How to Improve Your Team’s Communication Skills with One Simple Activity: The Question-Only Game
How would you rate yourself as a communicator? AND how do you even explain the concept of great communication? Well, the ability to ask great questions determines your communication prowess, and it allows those listening to us to discover truths themselves. That’s what we want, right? Salespeople, managers, maybe even your ”>>”
Wed, Oct 03, 2018
Source The Sales Lion
How to Speak and Teach by Using Questions to Persuade, Inspire and Induce Audience Self-Discovery
Our ultimate goal, as a speaker, is to move our audience. Well, where do you even start? How do you get your audience engaged and inspired by your words? It’s possible, even if there’s audience members who don’t even want to be there! The greatest secret to influencing your audience is ”>>”
Mon, Oct 01, 2018
Source The Sales Lion