‘It will take a few years’: WPP CEO Cindy Rose says outcome-based pay is still years away
By Sam Bradley Loud as the chatter about outcome-based remuneration is across the holdco space, the reality of it is still some way off, according…
By Sam Bradley Loud as the chatter about outcome-based remuneration is across the holdco space, the reality of it is still some way off, according…
By HubSpot Staff As more buyers skip search entirely and go straight to ChatGPT, Gemini, or Perplexity for recommendations, marketers are realizing they need a…
By HubSpot Staff There’s an irony at the heart of most failed CRM rollouts: the technology almost never lets you down. The deployment does. More…
By Sara Guaglione This week’s Media Briefing unpacks the rise of markdown as an AI optimization strategy for publishers, and why not everyone is convinced…
By Krystal Scanlon OpenAI is launching an ad carousel. The format, which has been seen via screenshots and verified by Digiday, shows a product carousel…
By Adam TikTok Shop has added a marketplace-sized volume of transactions to the US ecommerce economy in under three years, and the accounting infrastructure around…
By Jenny Romanchuk Brand tracking tools help growth marketers gauge what people say about the brand, whether it’s good or bad, and why they choose…
By HubSpot Staff If you’re comparing Scrunch versus Peec AI, you need to know your buyers are already forming opinions about your brand in answer…
By Sam Bradley New Mexico is a long way from Madison Avenue. Far enough that there’s space for alternative ways of thinking about advertising, and…
By Digiday Editors Teads has filed suit against Google’s ad tech practices, bringing the sum total of such cases to four as the industry awaits…