Media Buying Briefing: The upfront has started to move, as sports leads the way again

By Michael Bürgi The 2026 upfront marketplace has begun to move, with both holding company media agencies as well as some independents cutting deals, principally…

Aaron June 8, 2026

Walmart executives see the promise of AI, but also the costs

By Mitchell Parton This story was first published by Digiday sibling Modern Retail. Artificial intelligence is allowing Walmart to achieve levels of personalization it has…

Aaron June 8, 2026

Future of Marketing Briefing: How agencies are betting on entertainment to survive

By Seb Joseph Chris Hassell launched Ralph in 2010 wanting to make cool things and get paid for it. Fifteen years of running an independent…

Aaron June 5, 2026

YouTube’s AI remix push exposes a looming reckoning for the creator economy

By Alyssa Mercante Late last month, Google plugged its Gemini Omni model into YouTube Shorts’ existing Remix tool, turning it into a way to heavily…

Aaron June 5, 2026

The state of AI in media | How AI is transforming the business side of publishing

By Piano This State of the Industry report, produced in partnership with Piano, explores how publishers are adopting AI on the business side of their…

Aaron June 4, 2026

Media Briefing: Perplexity’s new ‘trust and transparency’ pitch does little to win over publishers

By Sara Guaglione This week’s Media Briefing dives into Perplexity’s uphill battle to rebuild publisher trust while fending off a growing list of copyright lawsuits.…

Aaron June 4, 2026

Target has alienated Black-owned brands, founders say, as some startups vanish from its shelves

By Mitchell Parton This story was first published on Digiday sibling Modern Retail. In 2022, April Showers finally got her big retail break as her…

Aaron June 4, 2026

More AI agents won’t fix advertising

By Clinch Oz Etzioni, CEO and co-founder, Clinch AI has sparked a new level of optimism in advertising, with many hoping that autonomous agents will…

Aaron June 3, 2026

Nearly 1 in 3 Washington Traffic Deaths in 2024 Involved a Drunk Driver

By Headlines Team New data analysis released today by Phillips Law Firm confirms that alcohol-impaired driving remained Washington State’s second-deadliest road behavior in 2024, contributing…

Aaron June 3, 2026

As programmatic DOOH scales, buyers are turning to curated marketplaces

By VIOOH Lindsay Shelton, director, North America, VIOOH Not long ago, premium advertising meant a double-page spread in a glossy magazine or a 30-second spot…

Aaron June 3, 2026

Media Buying Briefing: The upfront has started to move, as sports leads the way again | International Association of Digital Marketing Professionals (IADMP)