By Ronan Shields When Publicis Groupe agreed to acquire LiveRamp for roughly $2.2 billion, the immediate reaction across ad tech was predictable: concern over whether…
By Kimeko McCoy Subscribe: Apple Podcasts • Spotify Over the years, the automated, data-driven ad buying process that is programmatic has crept into the human-led…
By Zoe Ashbridge Keyword research for AEO can feel overwhelming because audiences are searching for almost everything in AI search, and queries are nuanced and…
By Jeanne Jennings Customer relationship management (CRM) systems have become foundational to effective email marketing. For teams learning how to use a CRM for email…
By Michael Bürgi The 2026 upfront marketplace has begun to move, with both holding company media agencies as well as some independents cutting deals, principally…
By Mitchell Parton This story was first published by Digiday sibling Modern Retail. Artificial intelligence is allowing Walmart to achieve levels of personalization it has…
By Headlines Team In a cultural moment defined by speed, noise, and the pressure to perform, Sharon Srivastava offers a different orientation. The work centers…
By Seb Joseph Chris Hassell launched Ralph in 2010 wanting to make cool things and get paid for it. Fifteen years of running an independent…
By Alyssa Mercante Late last month, Google plugged its Gemini Omni model into YouTube Shorts’ existing Remix tool, turning it into a way to heavily…
By Piano This State of the Industry report, produced in partnership with Piano, explores how publishers are adopting AI on the business side of their…
