By Seb Joseph Accenture’s acquisition of Whaler has triggered the usual speculation about consulting firms eyeing the agency business. But it’s only part of the…
By Kimeko McCoy Sports sponsorships have long been reserved for big brands with big budgets to match. Increasingly, some marketers are looking for alternative routes…
By arigby@hubspot.com (Amy Rigby) If you want to know how to get your website indexed by ChatGPT, I’ll show you, but first, I want to…
By Ronan Shields Despite the ubiquity of artificial intelligence in marketing materials over the past three years, its application within advertising is arguably much more…
By Sara Guaglione This week’s Media Briefing will look at why publishers including The Wall Street Journal, Fortune and Bloomberg are testing putting video behind…
By Kimeko McCoy Dove Men is activating what could be considered a small army of content creators for the FIFA World Cup. The Unilever-owned personal…
By Krystal Scanlon OpenAI’s speed dating tour of ad tech has a new match: LiveRamp. The data matching firm — and potentially Publicis-owned — is…
By Krystal Scanlon LinkedIn is making a late but logical move to own B2B creator infrastructure before someone else does. As of today, the platform…
By Kenny Lee AI search interfaces are reshaping how content gets surfaced and cited. Pew Research data from 2025 found that around one in five…
By Alyssa Mercante The 2026 World Cup kicks off on June 11, and the global soccer event is posing thorny challenges for brands looking to…
