By Ronan Shields Related Insights Member Exclusive Ad Tech Briefing: The downstream implications of Publicis Groupe’s $2.2 billion bet on LiveRamp Subscribe To Read Read…
By Seb Joseph Omnicom was already planning to cut LiveRamp loose. Publicis buying it just moved up the date. Before the deal, the plan was…
By Headlines Team Long-term community involvement is difficult to sustain because it depends on repetition rather than enthusiasm alone. Many people participate in volunteer efforts…
By Kimeko McCoy Subscribe: Apple Podcasts • Spotify In a not so distant future, LLMs may become the first stop in the online shopping journey.…
By Sara Guaglione You may not know the name for it, but you’ve probably experienced it: you click on a link to a webpage, hit…
By Seb Joseph Before the ink was dry on the LiveRamp deal, Publicis Group CEO Arthur Sadoun had personally sent 500 emails. To clients, to…
By Ronan Shields Publicis Groupe’s strategic rationale for acquiring LiveRamp for $2.1767 billion appears to center on accelerating its shift toward data-driven, higher-margin, “principal” operating…
By juthompson@hubspot.com (Justina Thompson) Brand mentions aren’t a new concept, but answer engine optimization (AEO) is giving them a different weight. Brand mentions are any…
By Krystal Scanlon The Trade Desk has a long history of AI ambition and a more complicated history of AI delivery. Its latest effort is…
By Michael Bürgi This briefing is made available to all Digiday readers through a partnership with sponsor DirecTV Advertising. Outcome. Defined as “the final result,…
