The AI paradox: Marketers trust AI to buy media, not build brands

By Kimeko McCoy Marketers are handing more of their workflows over to AI — testing media activation agents, making creative and scaling it. The line…

Aaron May 27, 2026

Why marketers are rethinking identity infrastructure

By Ronan Shields The ink was barely dry on Publicis Groupe’s deal to acquire LiveRamp before marketers started calling their partners and consultants. Not to…

Aaron May 27, 2026

What AI Overviews mean for SEO & website traffic

By arigby@hubspot.com (Amy Rigby) If you’re worried about what AI Overviews mean for SEO, let me remind you of the panic over featured snippets circa…

Aaron May 26, 2026

Ad Tech Briefing: Agencies reposition for the agentic era

By Ronan Shields There really was only one story in ad tech last week. In case you spent the last week under a rock, Publicis…

Aaron May 26, 2026

As OpenAI’s ChatGPT ad delivery improves, the doubts it created aren’t so easily fixed

By Krystal Scanlon Advertisers treated OpenAI’s ad pilot like a bet on the future. The question now is how long they’re willing to wait for…

Aaron May 26, 2026

AJ Mizes Biography: Founder of The Human Reach, Career Coach, and HR Leader

By Adam AJ Mizes is a career strategist, executive coach, and founder of The Human Reach. This biography summarizes his education, HR leadership experience, public…

Aaron May 25, 2026

How Chinedum Ndukwe Projects Are Expanding Access to Affordable Housing in Cincinnati

By Headlines Team Affordable housing remains one of the most pressing development challenges facing Cincinnati. Rising construction costs, limited housing inventory, and increasing demand have…

Aaron May 25, 2026

How to optimize for AI overviews (AIOs): A complete 2026 playbook

By juthompson@hubspot.com (Justina Thompson) Google AI Overviews appear in Google Search results for a growing share of queries, and if your content isn’t structured to…

Aaron May 25, 2026

How to rank in AI Overviews on Google and beyond

By rsukhraj@hubspot.com (Ramona Sukhraj) Growing up, the only “top 10” I cared about was MTV’s Total Request Live (TRL). When I started working, that became…

Aaron May 25, 2026

Google’s latest commerce moves deepen the battle over agentic shopping

By Kimeko McCoy If Google’s latest commerce announcements signal anything, it’s that the tech platform wants to own the shopper journey from discovery to purchase.…

Aaron May 25, 2026

The AI paradox: Marketers trust AI to buy media, not build brands | International Association of Digital Marketing Professionals (IADMP)