By Seb Joseph OpenAI may be telling marketers to treat ChatGPT as a test channel rather than a performance one but its partner deals, tech…
By Ronan Shields Digiday readers need no reminder that the internet’s infrastructure, not to mention its funding, is in flux, causing equal amounts of trepidation…
By Profitable News Key Takeaways Prioritize a backlink building service after technical SEO is finished, because a fast, crawlable site still won’t rank for tougher…
By Krystal Scanlon OpenAI has switched on cost-per-action ads inside its ads manager, Digiday has learned. The feature, which is currently available to select advertisers…
By Sara Guaglione Geoff Schiller, former CRO at Vox Media, is set to become CEO of cinema ad network Screenvision. The move marks Schiller’s first…
By Headlines Team Alex Wilcox is co-founder and CEO of JSX, a Dallas-based semi-private air carrier focused on faster, simpler short-haul travel. The career behind…
By Michael Bürgi As the holding companies suck up or build more ad tech, including AI-powered data curation — look no further than Publicis’ recent…
By Sara Guaglione This week’s Media Briefing looks at why publishers are once again turning to social platforms for audience growth and revenue as AI-driven…
By juthompson@hubspot.com (Justina Thompson) For years, the SEO playbook was straightforward: earn backlinks, climb rankings, capture clicks. But as AI reshapes how traditional SEO works,…
By Nexxen Oscar Rondon, vice president, data and measurement solutions, Nexxen Today’s TV advertising doesn’t have a data problem; it has an execution problem. The…
