Media Briefing: Publishers put premium video behind the paywall to sell subscriptions

By Sara Guaglione This week’s Media Briefing will look at why publishers including The Wall Street Journal, Fortune and Bloomberg are testing putting video behind…

Aaron June 11, 2026

Why Dove is betting on hundreds of creators for the World Cup

By Kimeko McCoy Dove Men is activating what could be considered a small army of content creators for the FIFA World Cup. The Unilever-owned personal…

Aaron June 11, 2026

OpenAI’s ChatGPT ads get their first measurement partner in LiveRamp

By Krystal Scanlon OpenAI’s speed dating tour of ad tech has a new match: LiveRamp. The data matching firm — and potentially Publicis-owned — is…

Aaron June 10, 2026

LinkedIn wants to own B2B creator discovery with new creator marketplace

By Krystal Scanlon LinkedIn is making a late but logical move to own B2B creator infrastructure before someone else does. As of today, the platform…

Aaron June 10, 2026

FAQs for AEO: How to structure answers that rank in answer engines

By Kenny Lee AI search interfaces are reshaping how content gets surfaced and cited. Pew Research data from 2025 found that around one in five…

Aaron June 10, 2026

Brands turn to creators to build World Cup buzz amid a logistics nightmare

By Alyssa Mercante The 2026 World Cup kicks off on June 11, and the global soccer event is posing thorny challenges for brands looking to…

Aaron June 10, 2026

Future of TV Briefing: How TV and streaming networks are laying the groundwork for outcome-based buying

By Tim Peterson This week’s Future of TV Briefing looks at how this year’s upfront sets up for outcome-based buying in future upfronts. The outcomes…

Aaron June 10, 2026

AI email marketing tools: Our top picks for 2026

By Jeanne Jennings Marketers are turning to AI-powered tools to scale relevance without increasing manual effort as inbox competition increases and performance expectations rise. AI…

Aaron June 9, 2026

Schema markup for AEO: How to implement it to boost answer engine visibility in 2026

By Zoe Ashbridge Schema markup for AEO helps answer engines understand a website. Schema is readable by AI crawlers because it’s added to a site’s…

Aaron June 9, 2026

Ad Tech Briefing: The crunch conversations at Cannes Lions now Publicis is buying LiveRamp

By Ronan Shields When Publicis Groupe agreed to acquire LiveRamp for roughly $2.2 billion, the immediate reaction across ad tech was predictable: concern over whether…

Aaron June 9, 2026

Media Briefing: Publishers put premium video behind the paywall to sell subscriptions | International Association of Digital Marketing Professionals (IADMP)