By Michael Bürgi Another Media Buying Summit is in the books, having just wrapped last Wednesday in Nashville. And while some terrific speakers took the…

By Krystal Scanlon Meta has made changes to its measurement and attribution. Ad buyers say: it’s about time. Last week, Meta announced that it was…

By Full Editorial Treat Your Credit Like a Campfire, Not a Bonfire Building credit is often framed as something you need to fuel aggressively. Open…

By Seb Joseph No one AI model class will do the best advertising for marketers without the skills of others. The future, according to Publicis…

By Sara Spruch-Feiner Subscribe: Apple Podcasts • Spotify This story was originally published on sister site, Glossy. As influencer marketing evolves beyond one-off paid posts,…

By Amazon Ads Advertisers face a challenge: while brand building is essential for growth, measuring its impact remains frustratingly elusive. According to Boston Consulting Group,…

By Krystal Scanlon OpenAI and its first ad tech partner Criteo are framing their pitch around conversational advertising — a format that’s long been promised…

By Sara Guaglione This week’s Media Briefing looks at the influx of GEO vendors promising publishers and brands better visibility in AI search — and…

By Seb Joseph Using large language models for ranking is a future bet, not a current reality at Meta. The company’s CFO Susan Li made…