Which SEO tools are worth it for small businesses?

By Zoe Ashbridge There are an abundance of SEO tools for small businesses. But, with limited resources and budget, small businesses can face an added…

Aaron July 24, 2026

Future of Marketing Briefing: The case for and against the death of the big brand ad

By Seb Joseph One quick note before the main event: as a Digiday+ member, you get $200 off passes to the Digiday Publishing Summit, Sept.…

Aaron July 24, 2026

Google quietly gives ground on PMax controls

By Sam Bradley Google’s Performance Max product has frustrated and bemused media buyers since its launch four years ago. In recent weeks, however, the tech…

Aaron July 24, 2026

Scrunch vs Ahrefs: AI visibility tracking comparison

By HubSpot Staff Scrunch and Ahrefs Brand Radar both track brand visibility in AI answers, but they solve different problems. Scrunch is purpose-built for AEO:…

Aaron July 23, 2026

As athletes embrace owned media properties, they’re pushing for more involved brand deals

By Sam Bradley Two days before the climax of this year’s World Cup, kitmaker Adidas ran a hastily constructed ad campaign highlighting talisman players Lamine…

Aaron July 23, 2026

Media Briefing: Brand authority and trust are becoming publishers’ newest AI assets

By Sara Guaglione This week’s Media Briefing looks into the emerging vibe shift in AI search: execs are sensing that trust, authority and established brands…

Aaron July 23, 2026

AI SEO tools small businesses actually use

By Zoe Ashbridge AI SEO tools for small businesses are essential to keep up with marketing trends and stay competitive. Yet most small businesses are…

Aaron July 22, 2026

Do backlinks matter for AEO (answer engine optimization)?

By Cassie Wilson Clark Roughly 58% of consumers now use AI answer engines in their product research each week — and that number is rising…

Aaron July 22, 2026

Fears of Big Tech bias underpin debates around W3C’s Attribution API

By Ronan Shields In a relatively obscure industry standards body, the World Wide Web Consortium, Big Tech players, including Apple, Google, Meta, and Mozilla, are…

Aaron July 22, 2026

Why agencies are taking a hybrid approach to synthetic audience research

By Kimeko McCoy Traditional research can be slow, expensive and hard to scale but agencies are increasingly testing AI-generated personas to supplement things like media…

Aaron July 22, 2026

Which SEO tools are worth it for small businesses? | International Association of Digital Marketing Professionals (IADMP)