Why Everyone Is a Social Media Entrepreneur Right Now — Trends You Need to Know | International Association of Digital Marketing Professionals (IADMP)

Why Everyone Is a Social Media Entrepreneur Right Now — Trends You Need to Know

By Brianne Garrett In TikTok’s early days of mostly dance challenges and lip-syncing exchanges, Shola West, a Gen Z career advocate, speaker and educator, spotted…

Aaron March 26, 2025

10 Excellent Examples of Video Marketing on Facebook

By ryan@lookcast.com (Ryan Philemon) For my company’s video marketing campaigns, Facebook is a natural choice. As the second-most widely used social media, the company inspires…

Aaron March 26, 2025

Fast Company and Inc. tighten up paywalls to grow consumer revenue amid traffic volatility

By Sara Guaglione Fast Company and Inc. are tightening up their paywalls. Up until a few weeks ago, the Mansueto Ventures-owned publishers would put one…

Aaron March 26, 2025

Why 1440 prefers CPMs for its newsletter business over other pricing models

By Alexander Lee As 1440 looks to grow its advertising business, the newsletter company is laser-focused on the CPM pricing model. Founded in 2017, 1440…

Aaron March 26, 2025

Snapchat, LEGO, Disney and Courageous Studios are among the 2025 Digiday Media Buying and Planning Awards finalists

By Digiday Awards The Digiday Media Buying and Planning Awards recognize companies, campaigns and technology that have been most successful in the modern media landscape.…

Aaron March 25, 2025

Morning Brew's Co-Founder on The Three Channels That Will Win 2025 (Plus, How to Craft a Voice That Stands Out)

By Caroline Forsey All I have to show from my college days is a questionably long Facebook album titled “For the Nights I’ll Never Remember,…

Aaron March 25, 2025

Mythbuster: Here’s what ‘agentic’ AI actually means for advertisers, agencies and publishers

By Sam Bradley Forget chatbots and prompt engineering — “agentic” is the latest AI buzzword to captivate and confuse marketers and media execs. In recent…

Aaron March 25, 2025

CMOs are winning trust but still falling short in transforming companies, according to CEOs

By Michael Bürgi Boston’s Charles River may be famous for rowing, but it can be a single-person or multi-person sport. And, as Boston agency Boathouse’s…

Aaron March 25, 2025

Building a Robust Content Ecosystem: Why and How

By Harry Mackin There’s so much content out there. So, so much content. As a brand, creating more of it without clear direction and purpose…

Aaron March 24, 2025

Reddit Marketing — How to Make Content Niche Audiences Actually Engage With

By pbump@hubspot.com (Pamela Bump) I spend an embarrassing amount of time on Reddit. As a content strategist for B2B SaaS companies, Reddit marketing should be…

Aaron March 24, 2025

Why Everyone Is a Social Media Entrepreneur Right Now — Trends You Need to Know | International Association of Digital Marketing Professionals (IADMP)