By Krystal Scanlon Just six weeks after OpenAI’s ads manager was made widely available in the U.S., the AI company has now expanded the product…

By Michael Bürgi Have you ever binge-watched a show on a streamer that carries advertising, only to see the same unskippable ad over and over…

By Seb Joseph Marketers are nervous about agentic media buying. WPP is betting governance is the answer. Which is why alongside the launch of its…

By Tatari Sam Joachim, senior director, client services, Tatari Every brand running a CTV campaign is chasing efficiency — lower CPMs, tighter targeting, faster iteration.…

By Blis Alex Boras, president of Blis U.S., part of T-Mobile Advertising Solutions For the past few years, the ad tech industry has been focused…

By Blockboard Matt Wasserlauf, CEO, Blockboard For years, the advertising industry had a convenient villain: fraud. It was real, it was measurable and it gave…

By Jessica Davies Publishers spent years learning how to engineer Google. Now they’re trying to do the same for AI answers – and sell it…

By Sara Guaglione This week’s Media Briefing looks at why the World Cup is no longer the easy search traffic win it once was, and…

By Tim Peterson This week’s Future of TV Briefing looks at how Fox’s acquisition of Roku bolsters the former’s streaming — specifically, programmatic streaming —…