SEO tools for SaaS: 13 best options to scale your content ops

By Zoe Ashbridge B2B SaaS businesses achieve an average ROI of 702% from SEO, yet most teams are still using a SaaS SEO tool stack…

Aaron July 21, 2026

In Graphic Detail: AI visibility is no longer about referral traffic

By Sara Guaglione The conversation around AI visibility is changing. Publishers once focused on whether AI answer engines like ChatGPT would send enough referral traffic…

Aaron July 21, 2026

‘We’re starting to wonder’: Ad industry chases AI value as usage outpaces proof

By Seb Joseph Every choice has a price and the bill always comes due. Marketers are only just starting to work out what theirs actually…

Aaron July 21, 2026

HubSpot AEO vs SE Ranking: Features, pricing, and fit

By rsukhraj@hubspot.com (Ramona Sukhraj) You’ve probably noticed it yourself: buyers aren’t just Googling anymore. They’re asking ChatGPT, Gemini, and Perplexity questions and trusting whatever answers…

Aaron July 20, 2026

The top content formats & types that earn AI search citations

By juthompson@hubspot.com (Justina Thompson) There’s no denying it: Search behaviors have changed. As more queries are answered directly by AI Overviews, ChatGPT, and Perplexity, the…

Aaron July 20, 2026

Five things the World Cup taught marketers about creators

By Seb Joseph The World Cup has wrapped, which means it’s time for the obligatory marketing takeaways piece. This time it stops, predictably, on creators.…

Aaron July 20, 2026

‘It’s a CEO conversation,’ Accenture and Whalar on their playbook for the creator economy

By Alyssa Mercante Last month, Accenture Song acquired creator and social agency Whalar along with its scaled creator engagement tools and growth capabilities. Without providing…

Aaron July 20, 2026

How to Protect Yourself From Online Defamation

By News Edition A false accusation posted online can spread rapidly through social media, review platforms, forums, and search results. Even when a claim has…

Aaron July 17, 2026

Future of Marketing Briefing: What World Cup breakout stars Haaland and Zlatan can teach marketers about sports stardom

By Sam Bradley When Erling Haaland left the pitch in the 105th minute of Norway’s quarter-final clash with England on July 11, it marked the…

Aaron July 17, 2026

Walmart reveals soccer fans’ World Cup shopping habits

By Mitchell Parton This story was first published by Digiday sibling ModernRetail Data is starting to trickle in about how consumers’ shopping habits shifted during…

Aaron July 17, 2026

SEO tools for SaaS: 13 best options to scale your content ops | International Association of Digital Marketing Professionals (IADMP)