How E.l.f. Beauty is using AI to alleviate the workload of its workforce

By Anna Hensel This story was originally published on sister site, Modern Retail. As every brand and retailer grapples with the implications of artificial intelligence,…

Aaron April 1, 2026

Walmart-Vizio’s CTV measurement faces incrementality hurdle

By Kimeko McCoy It’s been more than a year since the ink dried on Walmart’s Vizio acquisition. At the IAB NewFronts last week, the retailer…

Aaron April 1, 2026

Redefining College Discovery and Student Trust

By Sitetrail Research Team Today the traditional college search is undergoing a structural transformation. For decades, the process was linear and often labor-intensive: students navigated…

Aaron March 31, 2026

Page Authority: How to Build Pages That Rank

By HubSpot Staff When I first started working in content and weaving SEO into my strategy, I treated Page Authority like a report card: the…

Aaron March 31, 2026

Ad Tech Briefing: Criteo makes self-serve push with GO, targeting SMB growth

By Ronan Shields Criteo is widening access to its performance media stack with the full rollout fo full self-service capabilities for its GO platform as…

Aaron March 31, 2026

CreatorIQ and Sprinklr bet they can solve creator measurement’s fragmentation problem

By Alyssa Mercante As brands pour more budget into creator marketing, demand is growing for unified measurement across organic, paid, and creator content. That gap…

Aaron March 31, 2026

Why The Guardian’s first reader-facing AI product isn’t a chatbot

By Tim Peterson Subscribe: Apple Podcasts • Spotify The Guardian didn’t want to build an AI chatbot. Not a reader-facing one anyway. Not at the…

Aaron March 31, 2026

AI content optimization: How to get found in Google and AI search in 2026

By rsukhraj@hubspot.com (Ramona Sukhraj) I’ve spent most of the last 10 years writing, managing, and improving content to reach internet audiences. But even for an…

Aaron March 30, 2026

Brand optimization: What it is and why your AI visibility depends on it

By rsukhraj@hubspot.com (Ramona Sukhraj) Consistency is key to achieving any goal. Want to learn to play the piano? Practice consistently. Trying to get in shape…

Aaron March 30, 2026

Media Buying Briefing: What will Meta’s and YouTube’s legal losses mean for the marketplace?

By Michael Bürgi In many ways, the week of March 23 was one of the worst in recent memory for both Meta and YouTube, as…

Aaron March 30, 2026

How E.l.f. Beauty is using AI to alleviate the workload of its workforce | International Association of Digital Marketing Professionals (IADMP)