The rise of deepfakes poses a new trust challenge for publishers
By Sara Guaglione As AI deepfakes spread faster and become more difficult to detect, publishers are caught in the crosshairs, with fact-checking teams working harder…
By Sara Guaglione As AI deepfakes spread faster and become more difficult to detect, publishers are caught in the crosshairs, with fact-checking teams working harder…
By Seb Joseph Omnicom has started using AI agents to buy media. On its Q1 earnings call on Tuesday, the holding company said it has…
By HubSpot Staff Every company’s competitors are showing up in AI-generated answers, but do marketers know which ones, for which queries, and why? That’s exactly…
By HubSpot Staff When tracking share of voice for marketing teams, it’s often assumed to be a vanity metric — a number executives like to…
By esantiago@hubspot.com (Erica Santiago) When I first started auditing content for answer engine visibility, I assumed the keyword research process was roughly the same as…
By rsukhraj@hubspot.com (Ramona Sukhraj) Every few years, marketing headlines announce the demise of one foundational strategy or another. First, email, then blogging, then search engines.…
By Yamini Rangan This is part one of a three-part series on how HubSpot transformed with AI. Part two covers how we grow with Agent-first…
By Yamini Rangan This is part two of a three-part series on how HubSpot transformed with AI. Part one covers how we build with AI.…
By Michael Bürgi As an industry, marketers and agencies are inching closer to solving the riddle on what ads made consumers buy products or services…
By Michael Bürgi If you’re doing well in the eyes of your boss, chances are you’re going to keep your job for at least a…