AEO prompt tracking for marketing teams
By juthompson@hubspot.com (Justina Thompson) You already track and analyze your SEO strategy — keyword rankings, organic traffic, SERP positions. But when a prospect asks ChatGPT,…
By juthompson@hubspot.com (Justina Thompson) You already track and analyze your SEO strategy — keyword rankings, organic traffic, SERP positions. But when a prospect asks ChatGPT,…
By Krystal Scanlon OpenAI appears to be getting ready to expand its ads business to Europe. A code update to its conversion tracking pixel, which…
By Sara Guaglione More publishers are turning to AI-powered search and chatbot tools to make their sites stickier to users and offset the impact of…
By Sara Guaglione USA Today Co.’s AI licensing deals helped drive meaningful year-over-year revenue growth in the first quarter of this year, despite pressure on…
By Adam The most consequential event for the social media industry in the first quarter of 2026 was not a platform redesign, a content policy…
By Adam The most consequential event for the social media industry in the first quarter of 2026 was not a platform redesign, a content policy…
By Krystal Scanlon OpenAI isn’t the only platform rethinking its ads manager. X just rolled out what it’s calling the biggest overhaul of its advertising…
By Ronan Shields The agentic era of the internet is well and truly underway, with the accompanying quest on how to monetize it, i.e., the…
By Sara Guaglione This week’s Media Briefing will explore how publishers are reshaping their sales teams, where client success or client services employees are getting…
By Digiday Editors The 7,500 attendees of year four of Possible have wrapped their meetings, and the booths are being dismantled as you read this.…