How CMOs can make the case for creative investment

By Cannes Lions Ilaria Pasquinelli, Chief Marketing Officer, LIONS Brands that invest in creative marketing outperform the competition and grow. That is a bold claim,…

Aaron June 15, 2026

Fox strikes revenue-doubling Roku deal

By Sam Bradley Roku’s shop window phase didn’t last long. Fox has agreed to acquire the streaming company, which boasts an audience of 100 million…

Aaron June 15, 2026

As AI reshapes search, TikTok turns discovery into a performance pitch

By Krystal Scanlon Not too long ago, TikTok was postured as the future of search. Where Google returned links, TikTok served short-form videos showing people…

Aaron June 15, 2026

The definitive Digiday guide to what’s in and out at Cannes 2026

By Seb Joseph Another year, another recording of the Croisette’s priorities. The money moved, the language shifted and a few things everyone assumed were permanent…

Aaron June 15, 2026

Why Private Jet Charter Companies Are Rethinking Digital Marketing in 2026

By Headlines Team Private aviation clients now research charter operators the way they research any major purchase. The private aviation boom that began in 2020…

Aaron June 14, 2026

Publicis and The Trade Desk settle their dispute, but tell no one why

By Seb Joseph Publicis and The Trade Desk have made up, which is either a triumph of negotiation or a sign the whole thing was…

Aaron June 12, 2026

Future of Marketing Briefing: Accenture’s Whalar bet: own the room when creator marketing gets complicated

By Seb Joseph Accenture’s acquisition of Whaler has triggered the usual speculation about consulting firms eyeing the agency business. But it’s only part of the…

Aaron June 12, 2026

How DUDE Wipes turned to unconventional sponsorships after sports inventory prices surged

By Kimeko McCoy Sports sponsorships have long been reserved for big brands with big budgets to match. Increasingly, some marketers are looking for alternative routes…

Aaron June 12, 2026

How to get your website indexed by ChatGPT [2026]

By arigby@hubspot.com (Amy Rigby) If you want to know how to get your website indexed by ChatGPT, I’ll show you, but first, I want to…

Aaron June 11, 2026

Agency AI pitches are starting to face harder questions

By Ronan Shields Despite the ubiquity of artificial intelligence in marketing materials over the past three years, its application within advertising is arguably much more…

Aaron June 11, 2026

How CMOs can make the case for creative investment | International Association of Digital Marketing Professionals (IADMP)