By Eyeota The need for B2B companies to differentiate themselves in the eyes of prospects and clients has never been greater, and the data-driven marketing…
By esantiago@hubspot.com (Erica Santiago) Twitter is dead, and from its ashes rises X. Okay, that might be a little dramatic, but it‘s not wrong. Twitter…
By esantiago@hubspot.com (Erica Santiago) According to our 2023 State of Marketing report, blogs are among the top marketing channels that offer the highest ROI. Despite…
By Marty Swant Two years after it began touting the metaverse, Meta — the company formerly known as Facebook — turned its attention to generative…
By Michael Bürgi Tuesday starts Digiday’s twice-yearly Media Buying Summit, taking place this time around at the Ritz Carlton Tiburón in Naples, Fla. Nearly 200…
By Adam Audience member G.O. Burton watches the Meta Connect Developer Conference keynote while wearing … [+] Ray-Ban Meta 2nd generation smart glasses at Meta’s…
By Full Editorial Buying a new car can be a daunting task. With so many options out there, it can be difficult to find the…
By lkolowich@hubspot.com (Lindsay Kolowich Cox) Most people have a love-hate relationship with their email inbox. On the one hand, email can be incredibly useful —…
By Holly Stayton Marketing trends come and go at a rapid speed, and higher education isn’t immune to these shifts. Especially at a time when…
By Lane Ellis B2B digital ad spend lags post-pandemic, hinting at prolonged recovery U.S. B2B advertising spending is expected to reach $31.72 billion during 2023,…
