By Krystal Scanlon OpenAI is making it easier for e-commerce companies to run ads on ChatGPT, adding automation that lets retailers generate ads directly from…

By Kimeko McCoy Subscribe: Apple Podcasts • Spotify There seems to be two schools of thought when it comes to agentic media buying. There are…

By Sportradar Nikolaus Beier, svp of marketing services, Sportradar Capturing and commercializing the excitement and influence of memorable sporting moments is imperative for any brand…

By Full Editorial Planning a fishing trip usually starts long before you cast your first reel. Years ago, you might have relied on a brochure…

By Sam Bradley Marketing budgets are all but flat, but chief marketing officers are being tasked with juggling investments marked for media, creative and AI…

By Alyssa Mercante As creators of all sizes flood feeds and mega creators raise their prices, brands are looking for new ways to partner with…

By Michael Bürgi Ending up your first six weeks as global CEO of an agency holding company that’s been struggling with a major retention of…

By Seb Joseph The upfront is no longer just a shop window for content Amazon owns, it’s now one for its ad tech too. That’s…

By Seb Joseph Last month, a U.S. Special Forces soldier was indicted for insider trading — not on stocks, but on a prediction market. He…