How Go-to-Market Teams Can Grow With AI, According to HubSpot’s Head of Product
By apitre@hubspot.com (Andy Pitre) Easy, fast, and unified. We’ve talked to a lot of customers about what they need from their tools to grow, and…
By apitre@hubspot.com (Andy Pitre) Easy, fast, and unified. We’ve talked to a lot of customers about what they need from their tools to grow, and…
By kbodnar@hubspot.com (Kipp Bodnar and Kieran Flanagan) The future of brand tracking is here — and it’s powered by AI. Brand tracking is an essential…
By Alexander Lee Instead of hiring an agency to manage its latest ad campaign, the whiskey brand Four Walls took an alternative approach: hiring its…
By Kristina Monllos As Nike charts its comeback, the activewear apparel behemoth is looking to its offerings for runners — and the group’s reception of…
By Seb Joseph If there was any doubt left, Amazon’s latest pitch to U.K. advertisers clears it up: Video is where the company is steering…
By lbrowning@hubspot.com (Laura M. Browning) You want to learn about search engine optimization (SEO), but where do you start? We were all SEO beginners once,…
By Cale Guthrie Weissman This story was first published on Digiday sibling ModernRetail As retail media grows in popularity, marketers are expecting more bang for…
By Michael Bürgi Unilever’s assignment of media duties following a comprehensive global media review feels a bit like an episode of Oprah: you get an…
By Caroline Forsey April Sunshine Hawkins is a StoryBrand workshop facilitator, keynote speaker, and co-host of the Marketing Made Simple podcast (which has 2M downloads).…
By Adstra Lance Brothers, Chief Revenue Officer, Adstra The advertising industry is busy adapting to a multi-ID landscape, managing all the complications that come with…