How Go-to-Market Teams Can Grow With AI, According to HubSpot’s Head of Product

By apitre@hubspot.com (Andy Pitre) Easy, fast, and unified. We’ve talked to a lot of customers about what they need from their tools to grow, and…

Aaron October 3, 2024

Brand Tracking: How to Streamline This Process With AI

By kbodnar@hubspot.com (Kipp Bodnar and Kieran Flanagan) The future of brand tracking is here — and it’s powered by AI. Brand tracking is an essential…

Aaron October 3, 2024

How whiskey brand Four Walls ‘hired its community’ to run a UGC ad campaign

By Alexander Lee Instead of hiring an agency to manage its latest ad campaign, the whiskey brand Four Walls took an alternative approach: hiring its…

Aaron October 3, 2024

Why Nike’s CFO says ‘it’s incredibly important for Nike to win with runners’ to right the brand’s ship

By Kristina Monllos As Nike charts its comeback, the activewear apparel behemoth is looking to its offerings for runners — and the group’s reception of…

Aaron October 3, 2024

With 19 million viewers in its ad tier, Amazon makes a case for Prime Video’s ad business in the U.K.

By Seb Joseph If there was any doubt left, Amazon’s latest pitch to U.K. advertisers clears it up: Video is where the company is steering…

Aaron October 2, 2024

SEO Step-by-Step Tutorial: 3 Essentials for Beginners [+ Next Steps]

By lbrowning@hubspot.com (Laura M. Browning) You want to learn about search engine optimization (SEO), but where do you start? We were all SEO beginners once,…

Aaron October 2, 2024

Snap survey: How brands’ retail media strategies are maturing

By Cale Guthrie Weissman This story was first published on Digiday sibling ModernRetail As retail media grows in popularity, marketers are expecting more bang for…

Aaron October 2, 2024

In the wake of Unilever’s media agency assignments, whatever happened to streamlining?

By Michael Bürgi Unilever’s assignment of media duties following a comprehensive global media review feels a bit like an episode of Oprah: you get an…

Aaron October 2, 2024

You're Not The Hero — Your Customer Is

By Caroline Forsey April Sunshine Hawkins is a StoryBrand workshop facilitator, keynote speaker, and co-host of the Marketing Made Simple podcast (which has 2M downloads).…

Aaron October 1, 2024

How brands are overcoming three common challenges when implementing new ID solutions

By Adstra Lance Brothers, Chief Revenue Officer, Adstra The advertising industry is busy adapting to a multi-ID landscape, managing all the complications that come with…

Aaron October 1, 2024

How Go-to-Market Teams Can Grow With AI, According to HubSpot’s Head of Product | International Association of Digital Marketing Professionals (IADMP)