Brands turn to creators to build World Cup buzz amid a logistics nightmare

By Alyssa Mercante The 2026 World Cup kicks off on June 11, and the global soccer event is posing thorny challenges for brands looking to…

Aaron June 10, 2026

Future of TV Briefing: How TV and streaming networks are laying the groundwork for outcome-based buying

By Tim Peterson This week’s Future of TV Briefing looks at how this year’s upfront sets up for outcome-based buying in future upfronts. The outcomes…

Aaron June 10, 2026

AI email marketing tools: Our top picks for 2026

By Jeanne Jennings Marketers are turning to AI-powered tools to scale relevance without increasing manual effort as inbox competition increases and performance expectations rise. AI…

Aaron June 9, 2026

Schema markup for AEO: How to implement it to boost answer engine visibility in 2026

By Zoe Ashbridge Schema markup for AEO helps answer engines understand a website. Schema is readable by AI crawlers because it’s added to a site’s…

Aaron June 9, 2026

Ad Tech Briefing: The crunch conversations at Cannes Lions now Publicis is buying LiveRamp

By Ronan Shields When Publicis Groupe agreed to acquire LiveRamp for roughly $2.2 billion, the immediate reaction across ad tech was predictable: concern over whether…

Aaron June 9, 2026

How automation and AI is reshaping the traditional upfront marketplace

By Kimeko McCoy Subscribe: Apple Podcasts • Spotify Over the years, the automated, data-driven ad buying process that is programmatic has crept into the human-led…

Aaron June 9, 2026

Keyword research for AEO: A guide for winning answer engine traffic in 2026

By Zoe Ashbridge Keyword research for AEO can feel overwhelming because audiences are searching for almost everything in AI search, and queries are nuanced and…

Aaron June 8, 2026

How to use your CRM for smarter email marketing campaigns

By Jeanne Jennings Customer relationship management (CRM) systems have become foundational to effective email marketing. For teams learning how to use a CRM for email…

Aaron June 8, 2026

Media Buying Briefing: The upfront has started to move, as sports leads the way again

By Michael Bürgi The 2026 upfront marketplace has begun to move, with both holding company media agencies as well as some independents cutting deals, principally…

Aaron June 8, 2026

Walmart executives see the promise of AI, but also the costs

By Mitchell Parton This story was first published by Digiday sibling Modern Retail. Artificial intelligence is allowing Walmart to achieve levels of personalization it has…

Aaron June 8, 2026

Brands turn to creators to build World Cup buzz amid a logistics nightmare | International Association of Digital Marketing Professionals (IADMP)