Why Chronic Condition Count Predicts Who Benefits Most From Care Delivered in Place

By Headlines Team Not every patient benefits equally from acute care delivered at home. Program impact concentrates in a subset of the population, and identifying…

Aaron July 29, 2026

Future of TV Briefing: FreeWheel adds show-level reporting to tackle streaming’s transparency problem

By Tim Peterson This week’s Future of TV Briefing looks at Comcast-owned FreeWheel enabling streaming ad sellers to directly show-level reporting to programmatic ad buyers.…

Aaron July 29, 2026

Omnicom CEO: ‘The marketplace hasn’t seen what the cost of this AI is’

By Seb Joseph Omnicom CEO John Wren just said the quiet part out loud: nobody’s actually priced AI yet. The admission came on the holdco’s…

Aaron July 29, 2026

‘They haven’t been given the receipts’: Why one brand is auditing its DSPs for greater transparency

By Blockboard Buoyed by the shift of sports programming to streaming, ad spend on digital video continues to climb, but that growth comes with greater…

Aaron July 28, 2026

HubSpot AEO vs. Rank Prompt: Which AI visibility tool should you choose?

By HubSpot Staff AI search is no longer a niche experiment. According to That’s exactly what Answer Engine Optimization (AEO) tools do. They track how…

Aaron July 28, 2026

How AEO drives higher-intent site visitors than other channels

By HubSpot Staff Answer engine optimization (AEO) is the practice of creating content for AI like ChatGPT, Claude, and Gemini to reference in their outputs.…

Aaron July 28, 2026

Neurofeedback in Addiction Treatment: Reading the Evidence Honestly

By Headlines Team Neurofeedback appears with increasing frequency in addiction treatment program descriptions. It is generally presented as a drug-free approach to improving brain function.…

Aaron July 28, 2026

OpenAI is already building the org chart of a mature ad business

By Krystal Scanlon OpenAI may want to own parts of the ad tech stack, but vendors won’t be the collateral damage of it. Two job…

Aaron July 28, 2026

WTF is the IAB’s Redefining Media Types standard?

By Kimeko McCoy Subscribe: Apple Podcasts • Spotify The Interactive Advertising Bureau (IAB) just dropped another industry acronym — as if the media biz needed…

Aaron July 28, 2026

Why Legal Animation Services Are Becoming a Standard in Modern Litigation

By News Edition Courtroom presentations have changed dramatically over the past decade. Today’s legal teams no longer rely solely on witness testimony, printed exhibits, or…

Aaron July 27, 2026

Why Chronic Condition Count Predicts Who Benefits Most From Care Delivered in Place | International Association of Digital Marketing Professionals (IADMP)