AI Briefing: Copyright battles bring Meta and OpenAI datasets under the microscope

By Marty Swant Last week saw not one but two high-profile AI legal battles under the spotlight, with updates in separate copyright cases against Meta…

Aaron January 20, 2025

Media Buying Briefing: Handicapping the 2025 national ad marketplace, from an investment POV

By Michael Bürgi They say the only constant is change, and that couldn’t be more true of the 2025 national advertising marketplace, as the U.S.…

Aaron January 20, 2025

How to Create An Action Plan: A Straightforward Guide for Marketers

By Sheryl Green A few years ago, I faced one of the most demanding campaigns of my career. The project had an incredibly tight deadline,…

Aaron January 17, 2025

How We Used AI to Increase HubSpot Email Conversions by 82%: A Case Study

By kbodnar@hubspot.com (Kipp Bodnar) We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked (and what didn’t),…

Aaron January 17, 2025

Twitch streamers lament likely loss of TikTok as an audience referral engine

By Alexander Lee The impending U.S. TikTok ban could threaten some creators’ ability to grow their audiences across all platforms — not just the embattled…

Aaron January 17, 2025

Telcos in ad tech, haven’t we seen this movie before?

By Ronan Shields Telcos and ad tech: the media world’s messiest on-again, off-again relationship. T-Mobile’s $600 million cash swoop for outdoor ad specialist Vistart is…

Aaron January 17, 2025

Telcos in ad tech, haven’t we seen this movie before?

By Ronan Shields Telcos and ad tech: the media world’s messiest on-again, off-again relationship. T-Mobile’s $600 million cash swoop for outdoor ad specialist Vistart is…

Aaron January 17, 2025

Twitch streamers lament likely loss of TikTok as an audience referral engine

By Alexander Lee The impending U.S. TikTok ban could threaten some creators’ ability to grow their audiences across all platforms — not just the embattled…

Aaron January 17, 2025

Why it’s critical for advertisers to support reputable news publishers

By Seedtag Chad Schulte, senior vice president of agency partnerships and strategy, Seedtag In this time of unprecedented access to information, it’s crucial objective journalism…

Aaron January 16, 2025

Media Briefing: Dotdash Meredith’s Jon Roberts on the AI agenda in 2025

By Sara Guaglione This week’s Media Briefing features an interview with Dotdash Meredith’s chief innovation officer, Jon Roberts. We discuss what the company has learned…

Aaron January 16, 2025

AI Briefing: Copyright battles bring Meta and OpenAI datasets under the microscope | International Association of Digital Marketing Professionals (IADMP)