8 Ways to Elevate Your Brand as a Creator or Entrepreneur (& Close the Pay Gap)

By rsukhraj@hubspot.com (Ramona Sukhraj) While many are still skeptical, the global creator economy is expected to reach $1.18 trillion USD by 2032. And for minority…

Aaron April 17, 2026

Future of Marketing Briefing: Why brand builders are back in fashion

By Seb Joseph For the better part of a decade, CPG companies hired marketers who could optimize a media plan. Now, they’re hiring ones who…

Aaron April 17, 2026

‘Everything is coming down’: ChatGPT ads are getting cheaper

By Krystal Scanlon Advertising in ChatGPT is already getting cheaper. The rate advertisers pay to reach every thousand users has fallen from $60 at launch…

Aaron April 17, 2026

Top 5 Review Management Services for Salons in Sioux Falls

By Adam Sioux Falls businesses searching for the best review generation services have more options than ever. We ranked these five providers based on local…

Aaron April 16, 2026

5 Best White-Label PR Services for Marketing Agencies

By Adam The market for white label pr services has shifted. New players have entered, pricing models have evolved, and the strategies that worked two…

Aaron April 16, 2026

What Is an SEO Authority Ecosystem? A Modern Approach to Search Visibility

By Headlines Team As search rankings become increasingly difficult to sustain amid algorithm volatility, rising agency costs, and diminishing returns from traditional link building, businesses…

Aaron April 16, 2026

What B2B Companies Actually Need From a Digital Marketing Agency

By Headlines Team The digital marketing needs of a B2B company are fundamentally different from those of a consumer brand, yet a significant proportion of…

Aaron April 16, 2026

U.K. brands increase media spend despite economic storm clouds

By Sam Bradley The media budgets of U.K. advertisers are set to rise over 7% in the first quarter of 2026, despite worries over supply-chain…

Aaron April 16, 2026

Agencies compete for SEO talent as client demand for zero-click expertise surges

By Sam Bradley Organic search expertise is the latest in-demand skillset among ad agencies. Media agencies are competing with brands and each other to fill…

Aaron April 16, 2026

How college athlete Carson Roney went from TikTok dances to Gatorade commercials

By Alyssa Mercante In 2020, Carson Roney was a college basketball and volleyball player recording dances on a fairly new app called TikTok. Six years…

Aaron April 16, 2026

8 Ways to Elevate Your Brand as a Creator or Entrepreneur (& Close the Pay Gap) | International Association of Digital Marketing Professionals (IADMP)