By Jenny Romanchuk Brand tracking tools help growth marketers gauge what people say about the brand, whether it’s good or bad, and why they choose…

By HubSpot Staff If you’re comparing Scrunch versus Peec AI, you need to know your buyers are already forming opinions about your brand in answer…

By Sara Guaglione People Inc.’s CEO Neil Vogel said the company won’t block Google’s crawlers — not because execs don’t want to, but because they…

By juthompson@hubspot.com (Justina Thompson) If your buyers are asking ChatGPT for vendor recommendations instead of scrolling through Google results, your brand’s visibility in AI search…

By Cassie Wilson Clark For many, Semrush is the gold standard for tracking traditional SERP rankings, and the tool has recently added AI visibility features…

By Phill Agnew AI content is polarizing. When users spot that AI was used in art, backlash often follows. So, let’s run a quick experiment.…