By rsukhraj@hubspot.com (Ramona Sukhraj) You’ve probably noticed it yourself: buyers aren’t just Googling anymore. They’re asking ChatGPT, Gemini, and Perplexity questions and trusting whatever answers…
By juthompson@hubspot.com (Justina Thompson) There’s no denying it: Search behaviors have changed. As more queries are answered directly by AI Overviews, ChatGPT, and Perplexity, the…
By Seb Joseph The World Cup has wrapped, which means it’s time for the obligatory marketing takeaways piece. This time it stops, predictably, on creators.…
By Alyssa Mercante Last month, Accenture Song acquired creator and social agency Whalar along with its scaled creator engagement tools and growth capabilities. Without providing…
By News Edition A false accusation posted online can spread rapidly through social media, review platforms, forums, and search results. Even when a claim has…
By Sam Bradley When Erling Haaland left the pitch in the 105th minute of Norway’s quarter-final clash with England on July 11, it marked the…
By Mitchell Parton This story was first published by Digiday sibling ModernRetail Data is starting to trickle in about how consumers’ shopping habits shifted during…
By AppsFlyer Brian Quinn, president and gm, AppsFlyer Marketing teams have long been convincing themselves they see something that isn’t there — akin to the…
By Zoe Ashbridge The best enterprise rank-tracking software goes far beyond checking positions for a handful of keywords. At scale, it means monitoring millions of…
By HubSpot Staff CRM data migration is the process of moving data, workflows, and assets from one CRM to another. It matters because your CRM…
