Inside Expedia’s year-long partnership with mega creator IShowSpeed

By Alyssa Mercante As creators of all sizes flood feeds and mega creators raise their prices, brands are looking for new ways to partner with…

Aaron May 11, 2026

Media Buying Briefing: Takeshi Sano is making the rounds for Dentsu — is it enough?

By Michael Bürgi Ending up your first six weeks as global CEO of an agency holding company that’s been struggling with a major retention of…

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‘There’s a big shift’: Amazon is turning the upfront into a pitch for its ad tech, not just primetime

By Seb Joseph The upfront is no longer just a shop window for content Amazon owns, it’s now one for its ad tech too. That’s…

Aaron May 8, 2026

6 generative engine optimization benefits every marketer should know

By juthompson@hubspot.com (Justina Thompson) You’ve seen it with your own eyes, reader. The way buyers discover brands is changing faster than most marketing teams realize.…

Aaron May 8, 2026

Future of Marketing Briefing: Memes used to be a joke. Now they’re a strategy

By Seb Joseph Last month, a U.S. Special Forces soldier was indicted for insider trading — not on stocks, but on a prediction market. He…

Aaron May 8, 2026

WTF is a unified ad platform?

By Seb Joseph Ad tech’s shift from an industry littered with point solutions to one built around integrated stacks has been underway for a while.…

Aaron May 8, 2026

The Trade Desk’s $689M revenue beat is blunted by the departure of CSO Jacobson to OpenAI

By Ronan Shields The Trade Desk’s Q1 revenues of $689 million may suggest holding-company spats are a mere bump in the road, but confirming the…

Aaron May 7, 2026

‘Expand thoughtfully’: OpenAI offers ChatGPT ads to new markets including the U.K., Brazil and Japan

By Krystal Scanlon OpenAI’s ads business is going global. Over the coming weeks it will start testing ads in its ChatGPT AI-powered chatbot in the…

Aaron May 7, 2026

Digital Marketing Optimization: 10 Best Strategies to Increase Marketing ROI

By esantiago@hubspot.com (Erica Santiago) Digital marketing optimization plays a major role in whether a marketing program grows or remains stagnant. Most teams are running campaigns,…

Aaron May 7, 2026

SEO or Google Ads: Which Strategy Works Best for Your Business

By Headlines Team Choosing how to find new customers online is a major decision for any owner. Some people prefer to use Google Ads to…

Aaron May 7, 2026

Inside Expedia’s year-long partnership with mega creator IShowSpeed | International Association of Digital Marketing Professionals (IADMP)