By Seb Joseph The past few weeks have produced one of the more theatrical transparency disputes in programmatic advertising’s history. Three of the big six…
By Sam Bradley Financial services and food delivery advertisers are adapting their approach to programmatic sports buys using tech built for betting brands. Genius Sports…
By Headlines Team Gathering evidence is a critical component in the aftermath of an accident, serving as the foundation for any legal claims or insurance…
By Headlines Team In a birth injury case, the collection of evidence is crucial for establishing liability and demonstrating the extent of harm suffered by…
By ttaylor@hubspot.com (Tristen Taylor) Every successful content strategy starts with a short list of simple words. Before I ever open a keyword research tool, I…
By Krystal Scanlon TikTok has spent years telling marketers it’s a full-funnel platform. Now it’s formalizing that message. A couple days after announcing new ad…
By Sara Guaglione This week’s Media Briefing recaps what publishers had to say about the impact of search referral traffic declines on their businesses, during…
By Zofia Zwieglinska This story was originally published on sister site, Glossy. Reddit is leaning further into shopping at a moment when beauty discovery is…
By Adam For many founders, social media becomes a priority only after a company is officially launched. Profiles are created, logos are uploaded, and a…
By Sara Guaglione The surge in AI content licensing marketplaces has created a new wave of opportunities for publishers — just not much money yet.…
