Knower Tech hires Prebid’s Racic to helm a new data curation offering for buy and sell sides

By Michael Bürgi As the holding companies suck up or build more ad tech, including AI-powered data curation — look no further than Publicis’ recent…

Aaron May 28, 2026

Media Briefing: As Google traffic ebbs, some publishers see social platforms as real revenue lines

By Sara Guaglione This week’s Media Briefing looks at why publishers are once again turning to social platforms for audience growth and revenue as AI-driven…

Aaron May 28, 2026

The role of citations in AEO: Why citations matter more than backlinks for AI visibility

By juthompson@hubspot.com (Justina Thompson) For years, the SEO playbook was straightforward: earn backlinks, climb rankings, capture clicks. But as AI reshapes how traditional SEO works,…

Aaron May 27, 2026

ACR data is invaluable, but only if it lives within DSPs

By Nexxen Oscar Rondon, vice president, data and measurement solutions, Nexxen Today’s TV advertising doesn’t have a data problem; it has an execution problem. The…

Aaron May 27, 2026

Why publishers are betting on video to counter AI search

By EX.CO Shachar Orren, co-founder and CRO/CMO, EX.CO For three decades, the click was the currency of digital publishing. Someone wrote the headline, someone clicked…

Aaron May 27, 2026

Introducing the HubSpot Agent CLI

By Duncan Lennox A few weeks ago, I wrote about our vision for the agent era: agents should be able to run on HubSpot, and…

Aaron May 27, 2026

A master class in persuasion from an unlikely place

By Phill Agnew Walk down a suburban street, and you might stumble across a following sign. It’s probably messy with poor formatting and inconsistent font…

Aaron May 27, 2026

The AI paradox: Marketers trust AI to buy media, not build brands

By Kimeko McCoy Marketers are handing more of their workflows over to AI — testing media activation agents, making creative and scaling it. The line…

Aaron May 27, 2026

Why marketers are rethinking identity infrastructure

By Ronan Shields The ink was barely dry on Publicis Groupe’s deal to acquire LiveRamp before marketers started calling their partners and consultants. Not to…

Aaron May 27, 2026

What AI Overviews mean for SEO & website traffic

By arigby@hubspot.com (Amy Rigby) If you’re worried about what AI Overviews mean for SEO, let me remind you of the panic over featured snippets circa…

Aaron May 26, 2026

Knower Tech hires Prebid’s Racic to helm a new data curation offering for buy and sell sides | International Association of Digital Marketing Professionals (IADMP)