Media Briefing: Publishers rewire sales teams for the outcomes era
By Sara Guaglione This week’s Media Briefing will explore how publishers are reshaping their sales teams, where client success or client services employees are getting…
By Sara Guaglione This week’s Media Briefing will explore how publishers are reshaping their sales teams, where client success or client services employees are getting…
By Digiday Editors The 7,500 attendees of year four of Possible have wrapped their meetings, and the booths are being dismantled as you read this.…
By Krystal Scanlon In a break from its walled garden approach, Meta is opening its ad ecosystem to third-party AI tools. The tech giant is…
By Adam If you have been researching personal branding for real estate agents, you have probably noticed that every article says the same thing. This…
By Digiday Editors The fourth annual Possible conference ends today, having undergone a surge of attendance in the last year — which was palpably felt…
By Sara Guaglione As AI deepfakes spread faster and become more difficult to detect, publishers are caught in the crosshairs, with fact-checking teams working harder…
By Seb Joseph Omnicom has started using AI agents to buy media. On its Q1 earnings call on Tuesday, the holding company said it has…
By HubSpot Staff Every company’s competitors are showing up in AI-generated answers, but do marketers know which ones, for which queries, and why? That’s exactly…
By HubSpot Staff When tracking share of voice for marketing teams, it’s often assumed to be a vanity metric — a number executives like to…
By esantiago@hubspot.com (Erica Santiago) When I first started auditing content for answer engine visibility, I assumed the keyword research process was roughly the same as…