Media Buying Briefing: How Instrument won Croc’s business in a day

By Michael Bürgi No one can dispute that technology has muscled its way into the world of marketing in such a strong way, it’s now…

Aaron August 10, 2026

Why Georgia-Pacific bet the future of programmatic on supply, not demand

By Seb Joseph Georgia-Pacific didn’t set out to prove a point about programmatic’s future in 2024. It set out to stop wasting money on 30-odd…

Aaron August 10, 2026

What is enterprise marketing automation? Features, platforms, and best practices

By HubSpot Staff Enterprise marketing automation is how large organizations scale personalized marketing across multiple teams and channels without disrupting their data or workflow. If…

Aaron August 7, 2026

Nielsen to take DoubleVerify private for $2.15 billion as public ad tech stocks stumble on mixed Q2 earnings

By Digiday Editors Related Insights Member Exclusive Ad Tech Briefing: Embattled, embittered and determined Subscribe To Read Read More Second-quarter earnings calls usually serve as…

Aaron August 7, 2026

The Trade Desk is betting part of its recovery on measurement nobody can argue with

By Seb Joseph The Trade Desk missed its second-quarter forecast. Advertisers buying on price, not value, are a big part of the reason why. So…

Aaron August 7, 2026

HubSpot AEO vs. Scrunch: Which tool fits your workflow?

By HubSpot Staff If you’re evaluating answer engine optimization tools, here’s the short version: HubSpot AEO is an insight-to-execution platform that connects AI visibility data…

Aaron August 6, 2026

‘It will take a few years’: WPP CEO Cindy Rose says outcome-based pay is still years away

By Sam Bradley Loud as the chatter about outcome-based remuneration is across the holdco space, the reality of it is still some way off, according…

Aaron August 6, 2026

HubSpot AEO vs. Ahrefs Brand Radar: Features compared [2026]

By HubSpot Staff As more buyers skip search entirely and go straight to ChatGPT, Gemini, or Perplexity for recommendations, marketers are realizing they need a…

Aaron August 6, 2026

CRM deployment: A step-by-step process for growing teams

By HubSpot Staff There’s an irony at the heart of most failed CRM rollouts: the technology almost never lets you down. The deployment does. More…

Aaron August 6, 2026

Media Briefing: The case for and against markdown for AI bots

By Sara Guaglione This week’s Media Briefing unpacks the rise of markdown as an AI optimization strategy for publishers, and why not everyone is convinced…

Aaron August 6, 2026

Media Buying Briefing: How Instrument won Croc’s business in a day | International Association of Digital Marketing Professionals (IADMP)