Nike, Lululemon hit with lawsuits alleging deceptive ‘phantom discounts’

By Gabriela Barkho This story was first published by Digiday sibling ModernRetail The retail industry is facing a significant surge in legal scrutiny as “phantom…

Aaron July 31, 2026

The case for and against agencies betting on tokens the way they bet on media

By Seb Joseph Compute is about to become the next big commodity in advertising. The economics demand it. AI has gotten expensive enough, fast enough,…

Aaron July 31, 2026

HubSpot AEO vs. Otterly: Platform or standalone tool?

By HubSpot Staff Here’s the question most teams are actually trying to answer: do you need a standalone tool to monitor how your brand shows…

Aaron July 30, 2026

Media Briefing: Threatening to quit Google’s crawlers is just publishers’ new hope

By Sara Guaglione This week’s Media Briefing looks at why publishers are flirting with the idea of breaking up with Google — and what’s stopping…

Aaron July 30, 2026

OpenAI’s ChatGPT reaches the coupon stage of building an ad business

By Krystal Scanlon OpenAI just hit the coupon phase of building an ads business. It’s the stage every platform before it has run through, whereby…

Aaron July 30, 2026

When Should You Start Training a Puppy? A Practical Guide for New Dog Owners

By Headlines Team Bringing home a new puppy is an exciting milestone, but it also marks the beginning of one of the most important stages…

Aaron July 30, 2026

Profound vs. Semrush AEO: What each tool actually does

By HubSpot Staff Profound and Semrush have both staked out positions in the answer engine optimization space, but they’re built for different teams with different…

Aaron July 30, 2026

Why Chronic Condition Count Predicts Who Benefits Most From Care Delivered in Place

By Headlines Team Not every patient benefits equally from acute care delivered at home. Program impact concentrates in a subset of the population, and identifying…

Aaron July 29, 2026

Future of TV Briefing: FreeWheel adds show-level reporting to tackle streaming’s transparency problem

By Tim Peterson This week’s Future of TV Briefing looks at Comcast-owned FreeWheel enabling streaming ad sellers to directly show-level reporting to programmatic ad buyers.…

Aaron July 29, 2026

Omnicom CEO: ‘The marketplace hasn’t seen what the cost of this AI is’

By Seb Joseph Omnicom CEO John Wren just said the quiet part out loud: nobody’s actually priced AI yet. The admission came on the holdco’s…

Aaron July 29, 2026

Nike, Lululemon hit with lawsuits alleging deceptive ‘phantom discounts’ | International Association of Digital Marketing Professionals (IADMP)