How to Run a Facebook Giveaway: A 6-Step Guide
Did you know that 78.4% of contest shares are done on Facebook? And that on average, 34% of new fans are acquired through a contest?
Additionally, Facebook has over 2.7 billion monthly active users as of the second quarter of 2020.
As a marketer, those stats are hard to ignore. Social media contests and giveaways are an excellent way to engage fans and acquire followers.
However, running a contest requires a lot of planning. It isn’t as easy as 1-2-3 or A-B-C.
Today, let’s review everything you need to know about running a Facebook giveaway. First, we’ll dive into the rules. Then, we’ll discuss how to get started with your own Facebook giveaway. Finally, we’ll give you some ideas and examples to inspire your own contest.
Facebook Giveaway Rules
The rules on Facebook giveaways are pretty simple. According to Facebook, if you run a Facebook giveaway, you must include the official rules, offer terms and eligibility requirements (such as age and residency restrictions), and compliance with applicable rules and regulations governing the promotion and all prizes offered (meaning registration and obtaining necessary regulatory approvals).
Additionally, the copy needs to include a complete release of Facebook by each entrant and acknowledgment that the giveaway is in no way sponsored, endorsed, or administered by Facebook.
You can run a giveaway on Pages, Groups, Events, or within apps. However, you cannot run a giveaway on a personal Facebook page. You also can’t use personal friend connections as a part of the giveaway, meaning you can’t have people share on their timeline to enter or share on a friend’s timeline, or tag friends in the post to enter.
Disclaimer: This blog post includes some information on legal issues surrounding internet marketing, but legal information is not the same as legal advice — applying the law to a specific circumstance. We’ve conducted research to better ensure that our information is accurate and useful, but we insist that you talk to a lawyer if you want professional assurance that our information, and your interpretation of it, is accurate. In a nutshell, you may not rely on this information as legal advice, nor as a recommendation or endorsement of any particular legal understanding, and you should instead see this post’s info as for entertainment purposes only.
Okay, now that the nitty-gritty is out of the way, let’s get into the meat and potatoes of Facebook giveaways.
1. Set your objectives.
The first thing you need to do before you run a giveaway on Facebook is to decide what the goal is.
Your goal could be to increase brand awareness, collect email addresses, gain new followers, increase engagement, or drive traffic to your site.
Once you know your goal, you can come up with the type of giveaway you want to run (more on this below). For example, if you want to gain new followers, you could run a photo vote contest, where users need to ask friends to like their …read more
Source:: HubSpot Blog
