By Caroline Forsey

In 2021, marketers that used influencer marketing said the trend resulted in the highest ROI. In fact, marketers have seen such success from influencer marketing that 86% plan to continue investing the same amount or increase their investments in the trend in 2022.

But, if you’ve never used an influencer before, the task can seem daunting — who’s truly the best advocate for your brand?

Here, we’ve cultivated a list of the most popular influencers in every industry — just click on one of the links below and take a look at the top influencers that can help you take your business to the next level:

• Top Food Influencers on Instagram
• Top Travel Influencers on Instagram
• Top Fashion & Style Influencers on Instagram
• Top Photography Influencers on Instagram
• Top Lifestyle Influencers on Instagram
• Top Design Influencers on Instagram
• Top Beauty Influencers on Instagram
• Top Sport & Fitness Influencers on Instagram
• Top Influencers on Instagram

Top Food Influencers on Instagram

1. Jamie Oliver (9.1M followers)
2. ladyironchef (620k followers)
3. Megan Gilmore (188k followers)
4. Ashrod (104k followers)
5. David Chang (1.7M followers)
6. Ida Frosk (299k followers)
7. Lindsey Silverman Love (101k followers)
8. Nick N. (60.5k followers)
9. Molly Tavoletti (50.1k followers)
10. Russ Crandall (39.1k followers)
11. Dennis the Prescott (616k followers)
12. The Pasta Queen (1.5M followers)
13. Thalia Ho (121k followers)
14. Molly Yeh (810k followers)
15. C.R Tan (59.4k followers)
16. Michaela Vais (1.2M followers)
17. Nicole Cogan (212k followers)
18. Minimalist Baker (2.1M followers)
19. Yumna Jawad (3.4M followers)

Top Travel Influencers on Instagram

1. Annette White (100k followers)
2. Matthew Karsten (140k followers)
3. The Points Guy (668k followers)
4. The Blonde Abroad (520k followers)
5. Eric Stoen (330k followers)
6. Kate McCulley (99k followers)
7. The Planet D (203k followers)
8. Andrew Evans (59.9k followers)
9. Jack Morris (2.6M followers)
10. Lauren Bullen (2.1M followers)
11. The Bucket List Family (2.6M followers)
12. Fat Girls Traveling (55K followers)
13. Tara Milk Tea (1.3M followers)

Top Fashion & Style Influencers on Instagram

1. Alexa Chung (5.2M followers)
2. Julia Berolzheimer (1.3M followers)
3. Johnny Cirillo (719K followers)
4. Chiara Ferragni (27.2M followers)
5. Jenn Im (1.7M followers)
6. Ada Oguntodu (65.1k followers)
7. Emma Hill (826k followers)
8. Gregory DelliCarpini Jr. (141k followers)
9. Nicolette Mason (216k followers)
10. Majawyh (382k followers)
11. Garance Doré (693k followers)

…read more

Source:: HubSpot Blog