Museum of Illusions takes OOH to a new dimension with 3D billboard
By Kimeko McCoy
Today nearly everything that can be an ad is, thanks to the scores of retailers rolling out media networks and the surplus of streaming services adding ad-supported tiers. To stand out in this crowded landscape, Museum of Illusions Atlanta is getting creative and testing 3D ads.
Back in the fall, the museum, which combines education and entertainment, opened a new flagship location in Las Vegas with a new 3D ad of an eye overlooking the Vegas Strip. The 3D ad concept is a first for the company, and it’s a push not only to stand out in Vegas, an especially crowded city, but also to keep up with a trend happening in the out-of-home advertising space.
Increasingly, out-of-home advertisers are rethinking the ad channel, testing 3D ads, the multi-million-dollar venue MSG Sphere and surreal out-of-home marketing stunts, dubbed faux out-of-home ads, to stand out in real life and, hopefully, go viral on social media. Agency executives believe it’s a trend that’ll continue into the new year. (Read about why agency execs believe the faux OOH trend is here to stay here.)
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Source:: Digiday
