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Media Briefing: Publishers are replacing Google with a little bit of everything | International Association of Digital Marketing Professionals (IADMP)

Media Briefing: Publishers are replacing Google with a little bit of everything

Aaron August 13, 2026

By Sara Guaglione

This week’s Media Briefing analyzes recent publishers’ earnings results, and the different bets publishers are making on how to build businesses less dependent on Google search traffic.

  • The search exit strategy
  • French newspapers file complaint against Google AI Overviews, USA Today Co employees push back against new company deal with Palantir, and more.

The search exit strategy

Publishers know they need to become less dependent on Google. Figuring out what replaces it is proving to be much harder.

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Source:: Digiday

      

Aaron
Author: Aaron

Categories: International Association of Digital Marketing Professionals

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