Media Briefing: Publishers brace themselves for the zero-click era amid Google’s AI search overhaul

By Sara Guaglione

This week’s Media Briefing will examine why Google’s latest AI search overhaul may mark the moment publishers fully accept that search traffic as they once knew it is never coming back.

  • Publishers enter the era of Google AI search
  • James Murdoch buys half of Vox Media, BuzzFeed CEO Jonah Peretti on why he sold BuzzFeed, and more

“We no longer consider Google as a primary referrer.”

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Source:: Digiday

      

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