What Will Influencer Marketing Look Like in 2024?
By krbaker@hubspot.com (Kristen Baker) Have you ever purchased something because a well-known person you admire used the product or service? I’m guilty of this —…
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5 Winning Ways To Personalize Content With B2B Influencer Marketing
By Lane Ellis How can B2B brands bring greater personalization to content experiences, and why is personalized content more important than ever? Personalization has increasingly…
Independent ad tech urges regulators not to stop at divestiture to rein in Google
By Ronan Shields Apple and Google are facing unrivaled scrutiny from regulators on either side of the Atlantic, and it is within this context that…
Omnicom Media Group makes its bid to determine incrementality in retail media via its CASA effort
By Michael Bürgi If there’s one area that constantly keeps media agencies on their toes — no, for once the answer is not generative AI…
Post-Musk Twitter: At Least One Stat Is Up
By Adam According to mobile and web analytics company Similarweb the website formerly called Twitter has not grown under Elon Musk. Rather than growing, X…
Resumen de la Semana de la Publicidad: Por qué los creadores de contenido tienen la esperanza de que la IA no les sustituya
By Julian Cannon El crujido de la Semana de la Publicidad ha vuelto – y puede que con toda su fuerza por primera vez desde…
VMware and Jasper on AI as a Turning Point for Marketing Team Structure and Strategy
By Lee Odden There’s a significant change happening in the world of B2B marketing, driven largely by innovations from generative AI. As companies around the…
Webinars as a Pipeline Accelerator for B2B Marketing Featuring Forrester Research & Hubilo
By Lee Odden Hubilo executives with Laura Ramos from Forrester Research Challenges and Statistics: Webinar Objectives: Marketers are leveraging webinars for brand awareness, lead generation,…
IPG launches identity resolution cloud application as the industry prepares for a cookieless world
By Antoinette Siu Interpublic Group (IPG) this week launched an identity resolution cloud application aimed at integrating brands’ cloud ecosystems, as agencies strive to unify…
10 Affiliate Marketing Trends for 2024: Experts Share Their Thoughts
By Lauren Mohr Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. What was…