Independent ad tech urges regulators not to stop at divestiture to rein in Google
Apple and Google are facing unrivaled scrutiny from regulators on either side of the Atlantic, and it is within this context that Movement for an Open Web has recommended measures to level the playing field in ad tech.
MoW has also urged the U.K.’s Competition Markets Authority to force divestiture of Google’s ad tech assets, plus join with antitrust authorities from other G7 nations to oversee digital standards bodies such as the World Wide Web Consortium, a.k.a. W3C.
The suggestions came to light in an open letter to the CMA, which is effectively leading global regulatory oversight of Google’s proposals after it sunsets the use of third-party cookies in the guise of Privacy Sandbox.
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Source:: Digiday
