The NBA looks to increase marketing moments and draw more advertisers with new tournament event
By Julian Cannon The NBA may double its major marketing moments this season. The league has introduced a new event, the In-Season Tournament, that will…
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The 2023 B2B Influencer Marketing Report: Key Insights & Takeaways
By Donna Robinson When Lee Odden asked me to lead the team at TopRank Marketing, I barely hesitated. It’s an exciting time to be a…
Black-owned publishers say they still suffer from discriminatory keyword blocklists, miscategorized content
By Sara Guaglione There’s nothing new about news publishers lamenting about advertisers’ keyword blocklists and third-party verification firms flagging their content for not being brand-safe.…
The case for and against Netflix’s premature venture into programmatic advertising
By Seb Joseph For ad tech bosses eyeing a partnership with Netflix, it might be wise to prepare for a bit more waiting. Despite Microsoft…
Hyundai marcha sobre ruedas a la conquista del consumidor hispano
By Denny Alfonso Los intentos de las grandes compañÃas automotrices por llegar a los consumidores hispanos en Estados Unidos son resultado del acelerado crecimiento de…
Why publishers are ready to end the high cost of third-party cookies and data leakage
By Google Privacy Sandbox While publishers have been preparing for the deprecation of third-party cookies for years, many continue to rely on them, even as…
Why super bundling is unlocking new opportunities for content providers
By Bango Anil Malhotra, co-founder and Chief Marketing Officer, Bango The subscription economy is forecast to be worth $600 billion by 2026, made up of…
10 User Generated Content Campaigns That Actually Worked [+Expert Insights]
By Evelyn Taylor User-generated content (UGC) has become increasingly important over the past few years. In fact, in a recent HubSpot survey of 500+ marketers…
Overcoming Segmentation Challenges in B2B Marketing
By Art Allen Every marketing strategy should include determining the best way to narrow down the total addressable market (TAM) for that particular campaign. Audience…
AI Briefing: Here is how a startup named after a Black inventor is addressing AI’s racial bias
By Marty Swant As companies look to mitigate racial bias in AI, one startup is looking to fix the problem by building a new model…