How mobile game developers are using AI tools to boost user acquisition
By Alexander Lee Artificial intelligence is improving every aspect of the game development process, all the way down to user acquisition. For years, mobile game…
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Category: International Association of Digital Marketing Professionals
Elon Musk’s X Has Started Selling Off Old Twitter Handles For $50,000
By Adam Getty Images The initiative, which was rumored to have been in development for over a year, appears to have started rolling out lately,…
Dove impulsa a las latinas a ser auténticas rompiendo estereotipos de belleza capilar
By Denny Alfonso Unilever hace énfasis en interactuar con los consumidores latinos durante todo el año, un gran porcentaje de ellos son las mujeres hispanas…
Can Artificial Intelligence Write Better Email Subject Lines Than Humans?
By paul@pr2020.com (Paul Roetzer) Can AI write a better subject line than an actual person? Probably. Brands like JOANN have had a 10% increase in…
Marketing Reporting Examples: How to Build and Analyze Marketing Reports
By adecker@hubspot.com (Allie Decker) As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I…
Elevate B2B Marketing News Weekly Roundup: B2B Buyer Trust Data, LinkedIn Tops 1 Billion Users, & Google’s $2B AI Investment
By Lane Ellis What Makes B2B Tech Buyers Distrust Brands? [Report] 42 percent of B2B technology buying decision-makers have said that providing case studies was…
Google uses public safety argument to deflect competition criticisms
By Ronan Shields Google’s advertising empire (both in search and online display advertising) is under fire on several fronts, and in this week’s proceedings, the…
‘I felt like I had committed a crime’: Confessions of a social media lead on negative press and burner accounts
By Julian Cannon Social media management requires navigating the constantly vigilant eyes of the digital world. The task often involves monitoring brand mentions, comments and…
How publishers are turning conversions into loyal subscribers and reducing churn
By Piano For publishers, winning subscribers is only the start of the journey. Long-term revenue relies on moving from pure acquisition — getting as many…
Media Briefing: Publishers are counting down to the end of Q4
By Kayleigh Barber In this week’s Media Briefing, media execs air their frustrations with the fourth quarter, which is once again, lacking in luster. Publishers…