By Evelyn Taylor

User-generated content (UGC) has become increasingly important over the past few years.

In fact, in a recent HubSpot survey of 500+ marketers who sell content via social shopping features, 92% say user-generated content increases brand awareness of their products.

And, as Emplifi’s Chief Strategy Officer Kyle Wong told me, “User-generated content is a 24/7, 365-day marketing channel and opportunity.”

Here, we’ll dive into 10 examples of impressive UGC campaigns to inspire your own campaigns. Plus, hear Wong’s five tips for taking your UGC strategy to the next level.

Keep reading, or skip to:

Examples of user-generated campaigns

Kyle Wong’s 5 tips for creating your own UGC campaign

10 Examples of Excellent User Generated Campaigns

1. Sephora

Cosmetics powerhouse Sephora describes its on-site Beauty Insider Community as “your one-stop destination to share beauty advice, inspiration, news, and recommendations with real people in real time.”

In addition to text threads and groups that users can interact with, Sephora’s Community Gallery features UGC from real customers in an aesthetically-pleasing, interactive design.

Sephora sources this content from social media and direct uploads, and UGC is made shoppable so site visitors can easily explore products featured in pictures from community members.

The gallery automatically updates as new UGC is approved, demonstrating Sephora’s dedication to its customers while driving conversion and product discovery.

2. Farrow & Ball

Manufacturer Farrow & Ball is known for its bold wallpapers, paints, and creative product names — as well as a knack for inspiring its customers. With several active displays of UGC across the brand’s blog posts, product pages, and other site pages, Farrow & Ball celebrates its talented community while showcasing ideas for up-and-coming interior designers and everyday shoppers alike. A dedicated community gallery also allows visitors to filter UGC by color, room, style, and product type.

Farrow & Ball boasts an impressive, engaged community of 1.6 million followers on Instagram, and UGC makes up the majority of the brand’s posts.

3. The Cosmopolitan of Las Vegas

The Cosmopolitan of Las Vegas is one of the most Instagrammed hotels in the world, and doesn’t pass up the chance to proudly showcase its guests’ impressive photos.

The Cosmopolitan features dazzling UGC on category pages for its different offerings, from restaurant shots to casino moments. Blending influencer content with UGC on the hotel’s Instagram has ultimately driven over 250 million impressions, engaging followers and contributing to site traffic.

4. Article

Article is an online-only furniture brand known for creating chic, Scandinavian-inspired modern pieces. Selling directly to customers, Article lacks conventional showrooms that allow customers to visualize products in real life.

That’s where UGC comes in: Article gives its customers a plethora of authentic images showing how people style the brand’s furniture in their spaces.

<img alt="" src="https://blog.hubspot.com/hubfs/Google%20Drive%20Integration/Copy%20of%2010%20User%20Generated%20Content%20Campaigns%20That%20Actually%20Worked%20-%20Hubspot%20x%20Emplifi-2.jpeg" style="margin-left: auto;margin-right: auto;display: block;width: 650px;height: auto;max-width: 100%" …read more

Source:: HubSpot Blog