‘I need those home runs’: TikTok viral brands plan a future without the For You Page
By Kimeko McCoy We want to hear your thoughts on the potential TikTok ban. Take our brief survey. The likelihood of a future without TikTok…
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Financial Times, MiQ and Uber Advertising are 2024 Digiday Awards Europe finalists
By Digiday Awards This year, the companies driving innovation in Europe focused on omnichannel strategies, including leaning on first-party data and AI-driven insights to improve…
How Much Does an Explainer Video Actually Cost? [New Data]
By Cassie Wilson I was a teacher during the pandemic, which meant I had to become a pro at creating explainer videos — fast. If…
As agencies evolve AI tools for influencer vetting, they’re also discovering the tech’s limitations
By Sam Bradley Influencer agencies have embraced generative AI applications over the last year, as they seek to cut the time taken to arrange creator…
Digiday+ Research: More than half of publishers reported revenue increases in 2024
By Julia Tabisz Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. It’s barely halfway through January, but…
Why data clean rooms are essential for high-margin commerce media
By LiveRamp Ted Flanagan, Habu Chief Customer Officer, LiveRamp As the commerce category evolves and expands to more verticals and use cases, the industry is…
Search Marketing Advice for 2025 from Top SEO Experts
By Debbie Friez The volatile and rapid evolution of SEO can feel impossible to predict. And to some extent, it is. But by listening to…
T-Mobile has held talks to buy Vistar Media
By Ronan Shields T-Mobile has held talks to purchase Vistar Media, as the U.S.’s third-largest telco seeks to strengthen its non-traditional revenue streams by further…
Shared Media in the PESO Model: The Key to Driving Engagement and Amplifying Your Message
By Headlines Team The PESO Model—Paid, Earned, Shared, and Owned media—is a cornerstone framework for modern communication strategies. Each component plays a crucial role, but…
The 9 Building Blocks of a Business’s Organizational Structure [With Diagrams]
By edevaney@hubspot.com (Erik Devaney) I know that behind every great company, division, or team is a great organizational structure — a structure tailored to a…