The 9 Building Blocks of a Business’s Organizational Structure [With Diagrams]
By edevaney@hubspot.com (Erik Devaney) I know that behind every great company, division, or team is a great organizational structure — a structure tailored to a…
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Marketers question TikTok ban refunds ahead of Supreme Court debate
By Krystal Scanlon TikTok’s new ultimatum — shutdown in the U.S. or get a lifeline from the Supreme Court — is the latest plot twist…
Why creators’ pushback against Honey is about more than skimmed affiliate revenue
By Alexander Lee Over the past two weeks, a growing cohort of digital creators has spoken out against the Honey browser extension for swapping creators’…
How Content Monitoring Can Level Up Your Content Strategy [+ Expert Tips]
By Rachael Nicholson I love content monitoring! Well, not as much as chocolate, or cake, or chocolate cake … But when it comes to work-related…
How to Get Buy-In From Top Marketing Leaders & What KPIs Truly Matter
By Taylor Cromwell Whether you’re crafting a new content campaign, launching a YouTube series, or revamping your social strategy, leadership will inevitably ask: “How will…
Media Briefing: What media execs are prioritizing in 2025
By Sara Guaglione This week’s Media Briefing hones in on the business areas that publishing execs say they will prioritize this year – and what…
Omnicom Media Group and Roku partner on viewer search data, wrapping the holdco’s CES moves
By Michael Bürgi Wrapping up its search-related string of partner deals announced at CES this week, Digiday has learned that Omnicom Media Group has secured…
Creative Influencer Marketing Campaigns: Examples & Inspiration
By Harry Mackin Did you know over half of B2B marketing teams with influencer budgets plan to increase spending in 2025? It’s no surprise —…
Meta follows Musk’s lead on censorship — but ad industry keeps its distance from panic
By Seb Joseph Meta is borrowing a page from Elon Musk’s X on free speech and censorship, but advertisers aren’t hitting the panic button — yet. …
In 2025, These SaaS Landing Pages Are My Go-To for Inspiration
By ttaylor@hubspot.com (Tristen Taylor) The first place a potential customer may hear about your brand could be from your social media, a passing ad, or…