LinkedIn brings its B2B ad targeting to U.K. connected TVs
In its latest effort to capitalize on growing demand for video, LinkedIn is expanding its CTV ads to the U.K.
The launch follows its staged U.S. rollout, which began in April 2024, before becoming widely available across the U.S. and Canada in 2025. It brings LinkedIn’s professional audience targeting to CTV, allowing advertisers to reach U.K. decision-makers by job role, industry and seniority while they watch ad-supported streaming content. For example, a software company looking to reach senior IT decision-makers could use LinkedIn’s targeting to serve CTV ads to viewers in relevant job roles and industries, rather than relying solely on broader demographic or household-level targeting.
So far, the platform has partnered with LG and Titan OS for its U.K. CTV ads offering, and it’s available to all advertisers in the market.
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Source:: Digiday
