Twitch streamers lament likely loss of TikTok as an audience referral engine
By Alexander Lee The impending U.S. TikTok ban could threaten some creators’ ability to grow their audiences across all platforms — not just the embattled…
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Category: International Association of Digital Marketing Professionals
Why it’s critical for advertisers to support reputable news publishers
By Seedtag Chad Schulte, senior vice president of agency partnerships and strategy, Seedtag In this time of unprecedented access to information, it’s crucial objective journalism…
Media Briefing: Dotdash Meredith’s Jon Roberts on the AI agenda in 2025
By Sara Guaglione This week’s Media Briefing features an interview with Dotdash Meredith’s chief innovation officer, Jon Roberts. We discuss what the company has learned…
‘Curation can be a vacuous term’: The Trade Desk plans to redefine ad quality outside the walled gardens with Sincera
By Seb Joseph In advertising circles, a quiet theory has been gaining traction: The Trade Desk, it’s said, isn’t exactly enamored with curation — a…
Could TikTok Be Banned… Today?
By Caroline Forsey What we know right now: TikTok will be banned this Sunday, January 19th if it doesn’t demonstrate a willingness to divest from…
Relevancy at scale is a New Year’s resolution brands can achieve
By Amazon Ads Brian Tomasette, director of product, Amazon DSP The amount of change and number of challenges that marketers faced in 2024 was head-spinning.…
Why teams are following all 7 stages of development for performance marketing
By Adstra Charlie Swift, general manager, Adstra Services The term performance marketing is hardly new, however, in the 2020s, the tactics and tools marketers use…
What Are E-E-A-T Guidelines, and How Can You Optimize Your Site Around Them?
By Nick Nelson With so much content on the web, and generative AI only adding to the noise, Google is laser-focused on helping searchers find…
The Trade Desk announces plans to acquire Sincera
By Seb Joseph The Trade Desk intends to acquire ad data firm Sincera, marking only its second acquisition since it launched in 2009 — a…
Key areas of focus for the new Criteo CEO
By Ronan Shields Related Insights The Programmatic Marketer How Megan Clarken plans to get Criteo out of the ad retargeting ‘box’ Read More Criteo yesterday…