Cookies, chaos and Chrome: The industry’s spiciest takes on Google’s reckoning
By Seb Joseph Now that the dust has settled from Google’s gut punch — being called out not just for monopolizing how people access information…
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WTF are JBPs and why do we use them in retail media, with Exverus Media’s Hillary Kupferberg
By Kimeko McCoy Subscribe: Apple Podcasts • Spotify In the age of the retail media network boom, retailers have been all too happy to strike…
The Road to CMMC 2.0: What Defense Contractors Should Be Doing Right Now
By Chris Turn The Department of Defense (DoD) is pushing forward its mission to safeguard sensitive government data by implementing the Cybersecurity Maturity Model Certification…
Welcome the SEO Apocalypse: A Zero-Click Search Survival Guide
By Nick Nelson The infected are back this summer. The Last of Us Season 2 is already underway on HBO and 28 Years Later is…
How AI Will Impact Advertising, According to Top Marketing Executives [New Data]
By mbretous@hubspot.com (Martina Bretous) AI is gaining traction in every industry and advertising is no different. So, I surveyed 247 advertisers to ask about their…
Social Media Marketing Campaigns: What I’d Do to Stand Out on Every Platform [+ New Data]
By juthompson@hubspot.com (Justina Thompson) You and I both know it: there’s no secret to a successful social media campaign. Instead, there’s just strategy; nowadays, posting…
Industry vets’ dos and don’ts to managing chaos when ‘attention is essentially on clearance’
By Kristina Monllos It’s difficult to know how marketers should manage this current moment. It’s not just a matter of a potential economic downturn that…
Media Buying Briefing: Millennial parents and their Gen Alpha kids are upending consumption habits: Horizon study
By Michael Bürgi Is it time for yet another reset in how marketers and their media agencies need to approach media investments thanks to changing…
Global Expansion Misfires and Triumphs: Lessons from Liquid Death & 7-Eleven
By Cyan Zhong The story of 7-Eleven’s remarkable transformation in Japan offers a masterclass in global expansion done right. Despite being an American brand, 7-Eleven…
Email Marketing Plan: Craft & Track Your Email Campaign [Free Template]
By lkolowich@hubspot.com (Lindsay Kolowich Cox) If you’ve ever tried to put together an email marketing plan, you might have wanted to pull your hair out…