Ad Tech Briefing: Has Google sacrificed Privacy Sandbox on the altar of antitrust concerns?
By Digiday Editors The all-conquering video platform YouTube turned 20 years old this week, signifying a welcome break from drama after drama in what could…
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Confessions of a media buyer on Google’s third-party cookie U-turn and how it helped a ‘largely lazy’ industry innovate
By Kristina Monllos The long saga of Google’s third-party cookie crumble has come to an end. The tech behemoth has stopped kicking the can down…
How brand safety tools are evolving into growth drivers
By Channel Factory Anudit Vikram, Chief Product Officer, Channel Factory Brand safety technology has advanced well beyond its origins. What began as simple keyword blocklists…
A look inside Possible’s content this year
By Michael Bürgi The Possible conference, trade show and kibbitz-fest kicks off on Monday in Miami, its third year of existence. And while it has…
Media Briefing: Publishers are frustrated — and quietly grateful — after Google’s cookie u-turn
By Jessica Davies In this week’s Media Briefing, publishers say that after years of preparing for Google’s deprecation of third-party cookies in the Chrome browser,…
Designing a New Home: Tips for a Scroll-Stopping Space
By Full Editorial 6. Styling for the Snap (and Real Life) Styling matters. Use color to guide the eye and accessories to anchor the space.…
Content Strategy in the Age of AI Search: A Conversation Between Two Content Leaders
By Alex White The rise of Google’s AI Overviews marks arguably the biggest shift in search behavior since autocomplete launched in 2004. While they may…
16 Social Media Video Examples to Inspire Your Next Video Marketing Campaign
By esantiago@hubspot.com (Erica Santiago) These days, video is absolutely essential to get people to discover your business and their next must-have product. I’ve found some…
Publishers remain unsure of what comes next, even as Google’s ad tech is ruled a monopoly
By Seb Joseph It’s been nearly a week since U.S. District Judge Leonie Brinkema ruled that Google illegally monopolized the tools that direct how ad…
The industry’s response to Google’s third-party cookie u-turn: ‘endless millions have been wasted’
By Ronan Shields After more than half a decade of delayed timelines, government oversight and industry infighting, Google has fulfilled many expectations: a u-turn on…