TikTok Shop launches a paid premium tier for 1M of its top U.S. shoppers

Aaron November 11, 2026

The story was first exclusively published by Digiday sibling Modern Retail.

TikTok Shop has officially launched a paid membership pilot in the U.S. called TikTok Shop Plus in time for the competitive holiday season.

Over the weekend, TikTok Shop began offering the service to more than 1 million people it has identified as its most loyal U.S. customers. TikTok Shop Plus costs $9.99 a month after a 30-day free trial, according to TikTok Shop. It includes perks such as expanded free shipping, exclusive discounts, coupon bundles and instant refunds.

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Source:: Digiday

Categories: International Association of Digital Marketing Professionals

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