B2B Marketing News: B2B Content Targeting Strategy, Growing Search & Social Ad Spend, YouTube’s Auto-Chapters, & Dark Mode Marketing Insights
By Lane Ellis
Dow Jones Data Identifies B2B Content-Targeting Strategy
73 percent of B2B marketers said they find it reassuring to learn more about a brand even when they’re already in the buying journey, while 68 percent view content about a brand that comes from business news and trade media as more trustworthy than information from the brand’s website — two of several statistics of interest contained in newly-released survey data of interest to digital marketers. MediaPost
LinkedIn Engagement Continues to Grow, Ad Revenue Rising Amid Economic Recovery
Record engagement levels, up some 19 percent from the last quarter, were among the quarterly highlights for Microsoft’s LinkedIn platform (client), accompanied by revenue that grew by 42 percent and advertising demand up some 61 percent, Microsoft recently announced. Social Media Today
With Younger Audiences Going Ad-Free, Brand Integration Is More Important Than Ever
Brand integration is becoming more of a key marketing tactic as more audiences, particularly younger demographics, eschew advertising, leading to new strategic placement options, according to recently-released Nielsen study data. MediaPost
TikTok Shares New Insights into Why People Use the App, and How it Celebrates Authenticity
As more B2B brands test the waters with social platform TikTok, some 53 percent of global TikTok users have said that they trust others to be their authentic selves on the platform, with some 31 percent viewing its content as uplifting, and 53 percent noting a sense of community among its users, according to newly-released TikTok report data . Social Media Today
Facebook tests a new option for cross-posting your Facebook feed posts to Instagram
Marketers utilizing both Facebook and its Instagram platform have been giving new options making it easier to share content among the two services, including the ability to cross-post Reels and Stories elements from Facebook to Instagram, Facebook recently announced. TechCrunch
YouTube Adds Auto-Chapters as a Search Element, the Next Stage of its Chapters Push
Last year YouTube rolled out a smart indexing feature for splitting videos into parts to make finding certain information within a video easier, and recently the Google-owned video platform has given marketers new options for optimizing their video chapter names, along with adding auto-chapter information to provide additional search data insights, YouTube announced recently. Social Media Today
Talent Gap Hinders Marketers’ Use of AI
Some 51 percent of marketing leaders have said that hiring talent with sufficient artificial intelligence (AI), machine learning (ML), and data science skill-sets are among their leading challenges, while tech partnerships, internal cross-training, and selecting the right AI technology were seen as additional top challenges, according to recently-released AI survey data. MarketingCharts
Snapchat Adds 13M More Daily Users in Q3, Now up to 500M Monthly Actives
Snapchat saw 306 million daily active users during the last quarter, with more than 500 million active monthly …read more
Source:: Top Rank Blog
