Inside the debut Super Bowl strategies of Häagen-Dazs, Duracell and MSC Cruises
By Sam Bradley The Super Bowl represents a high-stakes maneuver for top marketers. Mess up, and you’ve tipped as much as $8 million down the…
The Largest Digital Marketing Community Worldwide | Become a Member
Author: Aaron
Social media fragmentation exposes cracks forming in Super Bowl second screen plans
By Kimeko McCoy For years, X (known back then as Twitter) was the so-called second screen for the Super Bowl, where fans and brands huddled…
Beyond the Golden Arches: How Two McDonald’s Marketers Win Gen Z
By Caroline Forsey 90% of the U.S. population has eaten at a McDonald’s over the past year. Whether a Big Mac is your drunk go-to,…
Anatomy of a Facebook Ad: How to Create Scroll-Stopping Campaigns [+ Examples]
By rsukhraj@hubspot.com (Ramona Sukhraj) Let’s be honest: advertising on Facebook successfully is not easy. Its power to attract and close customers for pretty much any…
The Content Collaboration Framework That Earned HubSpot 6 Million Views
By Caroline Forsey It wasn’t too long ago that we weren’t collaborating much across Marketing. If I published a blog post on “SEO strategy”, it…
Ad tech hopes open-source AI like DeepSeek will level the playing field with walled garden rivals
By Marty Swant The open web has spent years competing for crumbs against companies like Google and Meta. But now, some ad tech players say…
Marketing Briefing: Why marketers are taking a ‘lighter approach’ to Super Bowl advertising this year
By Kristina Monllos If you watch the teasers or already released ads for Super Bowl LXI, it’s obvious that brands are taking a light-hearted approach,…
Is it Real or AI? Test Your Detection Skills [Round 4]
By mbretous@hubspot.com (Martina Bretous) Think you’re good at spotting AI-generated content? Put it to the test. Between Midjourney, Lummi and the host of other AI…
Chubbies Co-founder Warns: Don’t Get Hooked on the Performance Marketing Drug
By cdelprincipe@hubspot.com (Curt del Principe) Any time an interviewee makes me ask my boss, “Can we say that in a newsletter?” you know it’s gonna…
How Real Customer Journeys and Marketing Attribution Take Shape
By Nick Nelson Understanding and unpacking the complexity of modern buyer journeys is easily one of the most pressing challenges in marketing today. It’s something…