How Real Customer Journeys and Marketing Attribution Take Shape
By Nick Nelson Understanding and unpacking the complexity of modern buyer journeys is easily one of the most pressing challenges in marketing today. It’s something…
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Can't Afford a Super Bowl Ad? Try These Marketing Alternatives Instead [Examples & Expert Tips]
By lbrowning@hubspot.com (Laura M. Browning) The Kansas City Chiefs and Philadelphia Eagles face off on February 9, 2025 (6:30 p.m. ET on Fox, if it’s…
McDonald's Secret Ingredients to Fan-Driven Marketing
By esantiago@hubspot.com (Erica Santiago) When it comes to marketing, McDonald’s reigns supreme. From its catchy jingle to its famous golden arches to iconic characters and…
Boycotts and backlash reveal complications in changing DEI landscape
By Kimeko McCoy Target’s decision to retool its diversity, equity and inclusion measures has sparked backlash as activists are now calling for a nationwide boycott…
Media Buying Briefing: Mile Marker forms out of the union of two shops with similar goals but different skill sets
By Michael Bürgi Consolidation may be happening at the holding company level, between Omnicom’s planned purchase of IPG, and Publicis’ latest acquisition wave (just last…
Beyond the Buzzer: How Sports Collectibles Are Winning the Social Media Game
By Headlines Team Forget highlight reels and post-game analysis. A new player has entered the social media arena, and it’s not a star athlete –…
The Importance of Media Literacy for Young People
By Headlines Team Media literacy has become a crucial skill for young people. From social media feeds to 24-hour news cycles, the sheer volume of…
Streamline Your Transactions with the Swipe Machines
By Full Editorial Managing transactions efficiently is essential for any business today. With the rise of digital payments, having a reliable and quick way to…
Time Is Money: How to Build Killer Time Management Skills While Learning Online
By Full Editorial As more professionals turn to virtual programs to further their qualifications, one challenge remains consistent, which is making the most of limited…
8 Smart Ways to Save on Air Travel: Tips from Travel Experts
By Full Editorial Air travel has become a popular mode of transportation for people around the world. However, the cost of airfare can often be…