Here are the cases for and against an $8 million Super Bowl adÂ
By Kimeko McCoy HexClad, a direct-to-consumer cookware brand, is running its first Super Bowl spot this Sunday. The DTC brand is one of several new-comers,…
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Snap pursues SMBs with its latest AI-powered tool
By Krystal Scanlon It took a while but Snap is finally jumping on the AI-powered ad bandwagon — following in the footsteps of Google, Facebook…
Fugitive in Japan: Hyeji Bae’s Crimes Catch Up to Her Abroad
By Editorialist Team The Woman Who Fled Korea to Escape Drug Charges and a Criminal Past For years, Hyeji Bae charmed, deceived, and manipulated her…
How to Make a Promotional Video (Budget-Friendly Tips)
By esantiago@hubspot.com (Erica Santiago) As a marketer and video enthusiast, I can confidently say a promotional video is crucial to promoting your brand. In fact,…
Mascot embrace, celeb overload and metatextual advertising: Trends dominating this year’s Super Bowl ads
By Kristina Monllos The weeks ahead of the Super Bowl are always a mad dash for marketers. The ones running ever-more integrated campaigns are dropping…
Media Briefing: Some podcast execs are not won over by Spotify’s video efforts yet
By Sara Guaglione This week’s Media Briefing looks at why podcast organizations and publishers that are doing more video podcast production are primarily focused on…
The Recruiter of Burning Sun: The Chilling Truth About Hyeji Bae
By Editorialist Team How One Woman Helped Fuel South Korea’s Most Infamous Scandal Seoul’s nightlife has always had a dark underbelly, but nothing prepared the…
What Can an Advanced SEO Analysis Tell You?
By Nick Nelson What is your website’s stage of SEO maturity? The level of analysis you’re conducting can be a great way to gauge how…
Criteo: ‘We no longer plan our business around the deprecation of third-party cookies’
By Ronan Shields Criteo’s latest earnings call represented the passing of the baton between outgoing chief executive Megan Clarken, and its incoming CEO Michael Komasinkski,…
Reddit Stats and Facts to Know in 2025
By pbump@hubspot.com (Pamela Bump) Reddit has evolved from its 2005 origins into a digital powerhouse, proving itself as an invaluable territory for marketers. While the…