How Perplexity’s new revenue model works, according to its head of publisher partnerships
By Sara Guaglione Perplexity is opening up a pool of $42.5 million to publishers. As part of a new subscription model called Comet Plus, publishers…
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Is AI undermining agencies’ client relationships or reinforcing agencies’ roles?
By Tim Peterson Subscribe: Apple Podcasts • Spotify AI is the latest frenemy for ad agencies. On the one hand, generative AI technologies can make…
From Data Overload to Data-Informed: Solving Content Blind Spots with Best Answer Marketing
By Lee Odden With too many choices and not enough trust, the new reality of AI-powered search, and the long tail of content discovery means…
Media Buying Briefing: When EQ is just as important as IQ in helping clients grow
By Michael Bürgi John Connors, CEO and founder of Boathouse, has spent the last 25 years zagging while most independents zig. And for the most…
What Blue Apron’s move to in-house its influencer marketing strategy says about the creator economy
By Kimeko McCoy As if anyone needed yet another sign that the creator economy has become a core part of any marketing strategy, meal kit…
Polychain and Olaf Control It All: $YZY Token, Ye Pay, YZY Card, and Website Development
By Editorialist Team The cryptocurrency market is filled with speculation, hype, and short-lived projects. But every once in a while, a launch comes along that…
Research reveals the most dangerous Canadian provinces to work in
By Headlines Team A new study has revealed the Canadian provinces that are the most dangerous to work in. Alberta Personal Injury Lawyers, Preszler Injury…
Ignoring political noise, TikTok works to shore up place in organic social hierarchy
By Sam Bradley Although the chance of a TikTok shutdown has a minority of marketers worried about their time and cash investments there, it’s still…
Walmart finds its cushion in advertising as tariffs bite
By Seb Joseph Walmart has a plan to stay profitable as President Donald Trump’s tariffs push up costs. It’s called advertising. In the second quarter,…
Media agencies scrutinize paid search adjustments amid zero-click signal confusion
By Sam Bradley As consumers shift the way they seek out information on the web thanks to AI, marketers and media agencies are beginning to…