By Mitchell Parton This article was first published by Digiday sibling Modern Retail. Target has named its next CEO. Unsurprisingly, it’s Michael Fiddelke. Fiddelke, Target’s…
By Sam Bradley Kellanova — the owner of Kellogg’s, Pringles and Pop-Tarts — is the latest firm to turn to AI tech to tune up its creative…
By Kimeko McCoy The industry has moved functions in-house, establishing playbooks from everything from social to programmatic media buying. But brands are not using the…
By News Right Now Shopping mall renovations often generate massive amounts of waste. Between dismantled storefronts, old fixtures, packaging materials, and construction debris, mall owners…
By Michael Bürgi Consolidation among media agencies large and small has been widely expected since Omnicom proposed acquiring Interpublic Group last December. To a large…
By Alexander Lee For creators, AI is less about hype and more about savings: cutting out the need to hire extra support they may have…
By Kimeko McCoy Subscribe: Apple Podcasts • Spotify Kristi Argyilan has spent the last decade building out retail media businesses at the likes of Target,…
By Editorialist Team The landscape of online visibility is undergoing a dramatic transformation. Traditional search engine optimization is no longer enough for businesses to maintain…
By lbrowning@hubspot.com (Laura M. Browning) At my last job I was tasked with launching a newsletter, and was suddenly faced with a bunch of unfamiliar…
By Lee Odden There’s a lot of metaphors to represent what B2B marketing leaders are dealing with in the current environment, but feeing like you’re…
