ChatGPT is about to show brands their mention count
Marketers could soon find out how often ChatGPT users talk about them.
OpenAI is testing an analytics dashboard that counts how often a business shows up in ChatGPT’s answers and how many clicks those appearances send to its site. The tool sits inside a wider Business Hub that hasn’t launched yet. Juozas Kaziukėnas, founder of e-commerce research firm Marketplace Pulse, posted a screenshot on LinkedIn last week (November 6) after spotting a banner for the unreleased feature.
The banner asks businesses to “Claim your business in ChatGPT”, according to two seperate sources with knowledge of its workings. Once claimed, a business can track its mentions and keep its products and business information current. Claiming also unlocks what OpenAI calls a business agent, which answers customer questions using contact the business supplies. Getting in requires proof of authority to represent the business. Kaziukėnas said in the post that connecting a Shopify store is one way to do that.
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Source:: Digiday
