Who owns the creative brief? Brands and creators are renegotiating the relationship
By Kimeko McCoy Brands used to treat creators like media buys, spending ad dollars to rent their audiences. Now, they’re prodding creators to help them…
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Understanding Irish Culture Before Your First Trip to Ireland
By Adam Ireland is famous for its dramatic landscapes, historic castles, traditional music and welcoming towns. However, visitors who take some time to understand the…
Kentucky Ranks Sixth Nationwide for Immigrant Workforce Readiness
By Headlines Team New research reveals that Kentucky’s foreign-born population is younger and has a higher concentration of working-age residents than many of America’s traditional…
Nike, Lululemon hit with lawsuits alleging deceptive ‘phantom discounts’
By Gabriela Barkho This story was first published by Digiday sibling ModernRetail The retail industry is facing a significant surge in legal scrutiny as “phantom…
The case for and against agencies betting on tokens the way they bet on media
By Seb Joseph Compute is about to become the next big commodity in advertising. The economics demand it. AI has gotten expensive enough, fast enough,…
Are Electric Vehicles Still Worth the Cost Without Federal Tax Credits?
By Headlines Team Higher Gas Prices Strengthen the Case for EVs, but Depreciation, Charging Access and State Fees Complicate the Math The financial case for…
The Deadliest Driving Month Depends on the Risk
By Headlines Team October Leads the Nation, but Speeding, DUI and Pedestrian Deaths Follow Different Calendars Fatal crashes do not follow a single national schedule.…
HubSpot AEO vs. Otterly: Platform or standalone tool?
By HubSpot Staff Here’s the question most teams are actually trying to answer: do you need a standalone tool to monitor how your brand shows…
Media Briefing: Threatening to quit Google’s crawlers is just publishers’ new hope
By Sara Guaglione This week’s Media Briefing looks at why publishers are flirting with the idea of breaking up with Google — and what’s stopping…
OpenAI’s ChatGPT reaches the coupon stage of building an ad business
By Krystal Scanlon OpenAI just hit the coupon phase of building an ads business. It’s the stage every platform before it has run through, whereby…