Media Briefing: Threatening to quit Google’s crawlers is just publishers’ new hope
By Sara Guaglione This week’s Media Briefing looks at why publishers are flirting with the idea of breaking up with Google — and what’s stopping…
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OpenAI’s ChatGPT reaches the coupon stage of building an ad business
By Krystal Scanlon OpenAI just hit the coupon phase of building an ads business. It’s the stage every platform before it has run through, whereby…
When Should You Start Training a Puppy? A Practical Guide for New Dog Owners
By Headlines Team Bringing home a new puppy is an exciting milestone, but it also marks the beginning of one of the most important stages…
Profound vs. Semrush AEO: What each tool actually does
By HubSpot Staff Profound and Semrush have both staked out positions in the answer engine optimization space, but they’re built for different teams with different…
Why Chronic Condition Count Predicts Who Benefits Most From Care Delivered in Place
By Headlines Team Not every patient benefits equally from acute care delivered at home. Program impact concentrates in a subset of the population, and identifying…
Future of TV Briefing: FreeWheel adds show-level reporting to tackle streaming’s transparency problem
By Tim Peterson This week’s Future of TV Briefing looks at Comcast-owned FreeWheel enabling streaming ad sellers to directly show-level reporting to programmatic ad buyers.…
Omnicom CEO: ‘The marketplace hasn’t seen what the cost of this AI is’
By Seb Joseph Omnicom CEO John Wren just said the quiet part out loud: nobody’s actually priced AI yet. The admission came on the holdco’s…
‘They haven’t been given the receipts’: Why one brand is auditing its DSPs for greater transparency
By Blockboard Buoyed by the shift of sports programming to streaming, ad spend on digital video continues to climb, but that growth comes with greater…
HubSpot AEO vs. Rank Prompt: Which AI visibility tool should you choose?
By HubSpot Staff AI search is no longer a niche experiment. According to That’s exactly what Answer Engine Optimization (AEO) tools do. They track how…
How AEO drives higher-intent site visitors than other channels
By HubSpot Staff Answer engine optimization (AEO) is the practice of creating content for AI like ChatGPT, Claude, and Gemini to reference in their outputs.…