As Black Friday nears, fake apologies from brands are all over Instagram
By Julia Waldow
This story was first published by Digiday sibling ModernRetail
Call it an untraditional apology tour.
In the days leading up to Black Friday, brands like Tower 28, JVN Hair and Material Kitchen have taken to social media to ask followers for forgiveness and to say “sorry.” The catch: They’re apologizing for their products being too good.
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Source:: Digiday
