By Debbie Friez

Taking a look at the schedule for this year’s Content Marketing World conference through a B2B marketer’s lens, there one thing that is clear: marketers are focused on standing out with a mix of human creativity, AI-driven innovation, and data-backed strategy. From Adobe’s vision for the future of AI in creativity, to IBM redefining thought leadership as a marketing essential, to SAP and MassMutual showing how data and analytics can unlock growth, the sessions we’re most excited about all point toward the next level in B2B content marketing.

It should come as no surprise that these focus areas are also well aligned with many of the same principles at the heart of our own Best Answer Marketing system, from building trust and credibility, to leveraging data for smarter strategy, to driving full funnel outcomes through thought leadership content.

To help marketers tap in to this next level of content quality, reach and performance, TopRank Marketing will be on hand during the CMWorld conference this year in two ways:

1. Our CEO Lee Odden will be presenting Wednesday, September 17th on How to Break Free of Boring B2B by using the BAM system of creating data-informed, trusted and experiential content with multi-channel visibility.
2. I’m also personally excited to be the track host for the Social Media/Creator Marketing track on Wednesday, September 17th.

Check out these B2B Marketing sessions at Content Marketing World 2025

When you look at the list of potential sessions to attend at this year’s Content Marketing World, it may seem endless. If you work in B2B marketing, you might be worried that all the sessions are meant for the flashy B2C folks. Never fear! The B2B companies are well represented and we’ve curated a list of some of the top sessions on B2B marketing topics for you.

Core Concept Workshop: Leveling Up: Your Roadmap to Success in Content Marketing
Speaker: Bria Bell, Vice President – Speaker Bureau Lead, NAMR & LATAM, J.P. Morgan
Date: Monday, September 15
Time: 10:45 am – 12:15 pm
Why we’re excited: J.P. Morgan is a global financial services leader. This workshop will offer a unique perspective on content marketing from a major player in the financial industry.

Deep Dive Workshop: How to Create an Unignorable Personal Brand on LinkedIn
Speaker: Heike Young, Head of Content, Social, & Integrated Marketing, Microsoft
Date: Monday, September 15
Time: 1:15 pm – 4:15 pm
Why we’re excited: Microsoft is a global technology leader and Heike is a rock star at creating great content for LinkedIn. This workshop will offer practical advice on personal branding from a senior marketer at one of the world’s most recognizable B2B brands.

Keynote: Human Creativity to the Exponential Power of AI
Speaker: Hannah Elsakr, Global Head of New Business Ventures & Founder of Firefly (Generative AI) for Enterprise, Adobe
Date: Tuesday, September 16
Time: 8:45 am – 9:05 am
Why we’re excited: Adobe is a giant …read more

Source:: Top Rank Blog

Author: Aaron