By Lee Odden

These are interesting times in the world of B2B marketing and there are few better opportunities to sort the hype from the hope than B2B Forum, hosted by MarketingProfs.

I’ve had the good fortune to be a speaker at the B2B Forum every year but one since 2010 when I co-presented with our client, PRWeb on Content SEO Best Practices and What to Avoid. 

That’s 15 years of sharing, learning and connecting with an amazing community of B2B marketing practitioners. B2B Forum is a tight community and the attention to detail for attendees is equal parts sense of humor and a dose of “I wish I’d thought of that” conveniences.

Leading the charge is Ann Handley, (Happy Belated Birthday Ann!) the queen of content and B2B marketing whom we’ve interviewed six times on our blog and podcasts over the years. She’s a fountain of knowledge, common sense and clever humor – all of which come together with enthusiasm and genuine thoughtfulness for creating a great conference experience.

The next B2B Forum is coming up fast, November 17-19 in Boston and I’ll be there along with an excellent group of B2B marketing practitioners, consultants thought leaders and people making shit happen in the B2B marketing world.

Every event offers a mix of opportunity and challenge especially when it comes to deciding which sessions to attend. Looking through the conference agenda, there are several themes that stood out from this year’s event. In case those themes line up with your interests, here are some sessions to look forward to:

Opening Keynote at B2B Forum

There are few more memorable openings (think marching band, professional dancers, hip-hop group) than at B2B Forum. The 2025 event kicks off with an Opening General Session and Keynote: Superhero Leadership in Uncertain Times with Ann Handley and Filmmaker Brett Culp.
November 18 – 8:30am to 9:30am
Given the title, it seems reasonable for Ann to come out with a superhero costume, right? I’m guessing her superhero name would be “SuperANNifragilisticexpialidocious” but that’s just a guess.

There are also keynotes from Joe Pulizzi, Christopher Penn and Kate O’Neill.

AI, data & analytics-driven B2B marketing

Of course there are numerous sessions about AI. Everyone in B2B marketing is grappling with how to best apply AI in their marketing mix and these are some of the sessions that will help point you in the right direction.

Day 1: “Beyond Dashboards: How AI Is Reshaping Marketing Revenue Storytelling”  
November 18 – 2:00pm to 2:30pm
Presented by Eric Westerkamp, CEO at CaliberMind

Day 2:  “Embracing AI for Better Marketing Outcomes: 5 Ways to Use AI to Drive Demand and Revenue”
November 19 – 10:55am to 11:25am
Presented by Neel Patel, Head of AI Products at Asana

B2B content inspiration to governance

Creativity in B2B marketing is a must and where we get inspiration (outside of AI) is more valuable than ever. And so is how we manage that creative content.

Day 1: “Align, Approve, Amplify: The Content …read more

Source:: Top Rank Blog

      

Author: Aaron