Which SEO tools are worth it for small businesses?
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There are an abundance of SEO tools for small businesses. But, with limited resources and budget, small businesses can face an added challenge: finding the right tech stack that does everything they need to maintain a competitive edge in search, without breaking the bank.
Solving this challenge is non-negotiable. According to HubSpot’s State of Marketing report, 50% of small businesses consider their website, blog, and SEO their most leveraged marketing channel. When organic search is the single biggest driver of growth, finding the right tools to do it well is essential.
This guide helps business owners and SEO teams decide which tools fit their goals and build a tech stack that drives measurable results. It includes recommendations for free tools to get started with today, and for when you’re ready to invest, a categorized breakdown of must-have SEO software for small business.
Table of Contents
- How to Choose SEO Tools for Your Small Business That Fit Your Goals
- Free SEO Tools for Small Businesses to Start Fast
- When Free Stops Being Enough
- Best SEO Tools for Small Businesses By Category and When to Buy
- How to Measure Answer Engine Visibility and Adjust Your SEO Tools
- Frequently Asked Questions About SEO Tools for Small Business
How to Choose SEO Tools for Your Small Business That Fit Your Goals
Every business needs SEO tools for digital marketing that also fit their goals, budget, and team skill level. There’s no one-size-fits-all for choosing the best SEO software for small business. Instead, small business decision-makers should outline criteria that tools need to meet. With a framework of what tools need to do, tool selection becomes easier. Here are some criteria to help the decision-making process.
Growth Goals
The online marketing tools a business needs depends entirely on what the business is trying to achieve right now. A business launching its first website has different priorities than one trying to scale content production. Here are some growth goals and the types of tools that may be suitable:
|
Goal |
Tool |
|
Launch a new website |
Start with an auditing tool to benchmark the current site and identify growth opportunities. |
|
Drive more conversions from organic traffic |
