Where to Find the New Frontiers of B2B Marketing at Ignite USA

Since I’ve been working in the B2B Marketing space for over 25 years from the days of direct mail and faxes to artificial intelligence and virtual reality, there is one thing that is certain: change.

Adapting to change and continuously improving is essential for B2B marketers that want to survive and thrive whether the market is on the up or in times of uncertainty. Brands that can quickly and effectively adapt and even innovate can rise above and even elevate performance of their marketing efforts. However, staying on top of what’s new vs. what’s effective can be a challenge.

That’s why opportunities to learn, network and be inspired are critical. Opportunities like the Ignite USA conference happening in Chicago May 23-24, 2023. There, you’ll find a concentration of B2B marketing pioneers, innovators and game changers offering their expertise to insight hungry B2B marketers from across the country. There are inspirational keynotes, topic specific breakouts and roundtables plus deep dive workshops to pick from featuring over 40 industry experts across 5 themed tracks. For even more inspiration, there’s also the B2B Marketing Elevation Awards showcasing the best work in the B2B marketing space.

Content at Ignite USA is focused across 5 themes including: Strategy, Creativity & Innovation, Experience & Engagement, Growth, and Marketing Operations. If you want to accelerate your knowledge and elevate your B2B marketing craft, Ignite USA is a great opportunity.

BONUS: The charismatic, creative and high energy Katie Martell will be co-hosting Ignite USA with Editor-in-Chief of B2B Marketing Joel Harrison. The Katie Martell experience is not to be missed!

Besides my own presentation (3pm May 23) about how B2B brands can create their own influencers to accelerate thought leadership and marketing success, here are several other presentations I’m looking forward to:

Nothing works anymore: Why B2B needs a new playbook
Jon Miller @jonmiller – CMO, Demandbase
In this keynote, Jon will share his new playbook based on what works at Demandbase. It’s filled with account-based techniques that are working today, including focusing on the right accounts, conditioning the market to your solution, and engaging the right accounts at the right time with the right plays.

Dawn of the next-gen B2B marketer
Paul Roetzer @paulroetzer – Founder & CEO, Marketing AI Institute
In this presentation, Paul lays out the vision and opportunity for next-gen marketers who use AI to deliver the personalization and experiences modern consumers expect; unlock previously unimaginable creative possibilities; and drive efficiency and growth that leadership demands.

Using content as evidence of your most important claims
Melanie Deziel @mdeziel – Speaker, Author, & Coach, StoryFuel
This session will share how to corroborate your claims, demonstrate your value and educate your audience on all of the differentiators that are most important to your business and brand.