By Lane Ellis

With B2B Ignite USA 2023 just around the corner on May 23 through 24 in Chicago, we wanted to get some of the latest B2B marketing insight from Melanie Deziel, chief content officer at StoryFuel, who will be delivering a new presentation on “Using Content as Evidence of Your Most Important Claims” during the event.

B2B Ignite USA 2023 features a powerhouse selection of more than 40 top B2B marketing thought leaders, including our own CEO Lee Odden who will present “The New Frontier of B2B Influence: Inside Out,” during two jam-packed days of inspirational talks, interactive workshops and round-table discussions, all contained in five content streams, plus the event’s Elevation Awards.

Melanie Deziel’s Discusses the New Frontiers In B2B Marketing

Our own director of agency marketing Katelyn Drake sought out Melanie’s take on several of the key B2B marketing topics that are moving to the forefront this year.

Katelyn began by asking Melanie, “What’s one of the new frontiers in B2B marketing that marketers should be focusing on in 2023?”

“We’re going to continue to hear a lot about AI in the coming months, and I’m urging B2B marketers to take a measured approach,” Melanie shared.

“As marketers — and the world at large — learn how best to use these tools, how to think about it ethically, and how they can or cannot contribute meaningfully to our work, it’s smart to be cautious and not panic. Take the time to explore the tools fully before making any major changes to processes,” she added.

[bctt tweet=”“We’re going to continue to hear a lot about AI in the coming months, and I’m urging B2B marketers to take a measured approach.” — Melanie Deziel @mdeziel” username=”toprank”]

We also took the opportunity to get a glimpse into some of the themes that Melanie will be speaking about during Ignite USA 2023.

Question: What can we look forward to from your presentation at Ignite USA?

“I’m excited to help the audience unlock their creativity with systems they can use to improve and focus their content operations,” Melanie noted.

She also took the time to expand on how B2B marketers can build trust and increase authenticity.

Question: With the rise of AI in content creation, how can marketers prove authenticity and build trust with their buyers?

“Making providing evidence of your claims a priority is going to be increasingly important in the age of AI,” Melanie said.

“Consumer skepticism was already on a steady increase for the last several years, and I imagine we’ll see an even sharper increase in consumer skepticism and doubt as AI becomes more integrated in our lives. Identify the business claims you’re making and the expectations you’re setting and aim to create content that corroborates and demonstrates their truth, as well as content that educates your audience …read more

Source:: Top Rank Blog

Author: Aaron