By cchi@hubspot.com (Clifford Chi)

The content formats we rely on today have an uncanny resemblance to the content formats we relied on yesterday — our blog posts look like print articles, our offers look like books, and our slide decks look like presentations. While these formats are fine for the most part, marketers can take their content from “fine” to “exceptional” by using interactive marketing.

Interactive marketing gives marketers a huge opportunity to engage audiences at record levels. Its early adopters have proven that if marketers want to cut through the noise, they can’t just do what they’ve always been doing. They need to refresh their work.

But obviously, you can’t properly use interactive marketing if you don’t know what it is — so here’s everything you need to know about interactive marketing broken down into easy-to-navigate sections:

What is interactive marketing?

Common Types of Interactive Marketing Strategies

Benefits of Interactive Marketing

Interactive Marketing Examples

• User-Generated Content | Glass Animals
• Augmented Reality Shopping | Lancome
• Interactive Series | Sweet Digs by Eko and Refinery29
• Vimeo Virtual Courses That Get You Moving | Y7
• The Structure of Stand-Up Comedy | The Pudding
• Conversational Marketing | HubSpot
• A Personal Thank You with Vidyard | Amnesty International Canada
• Interactive Infographic| Family Fun in Scottsdale by Marriott
• Interactive Virtual Events | Built to Last by Wistia
• Interactive Slide Show | The New Media Message by Velocity Partners
• Interactive Article | The Big Gronkowski by Ceros
• Immersive Video | Scotland From the Sky by BBC Scotland
• Playable Video Game Ad | Narcos: Cartel Wars
• Interactive Voice Ad on Pandora | Doritos
• Interactive Idea Generation | Outgrow

Applying Interactive Marketing to Your Campaigns

Common Types of Interactive Marketing Strategies

• Interactive videos: Using video is a great way to explain a topic or entertain viewers. Savvy marketers have found new ways to engage viewers by adding CTAs in videos prompting them to subscribe or participate in the conversation in real time. Some videos allow viewers to answer questions by clicking a set of multiple choice answers right on the screen. Other formats immerse the viewer in beautiful landscapes — a technique that’s becoming more popular as the use of 360-degree video becomes more prevalent.
• Quizzes, surveys, and polls: Quizzes and polls are a fun way to get visitors to interact with your site — and you can create them for just about any topic. Buzzfeed has excelled in this area, but it’s not uncommon to see them used for travel, home search, and interior design sites. They are popular tools for social media marketing as …read more

  Source:: HubSpot Blog

        

  

  Author: Aaron