Although it is unlikely that anyone would have predicted Elon Musk becoming the owner of Twitter one year ago, they did eventually find someone to take over. It was a great year for social media in 2022. Donald Trump launched Truth Social and there were new calls to ban TikTok. A Twitter alternative wasn’t yet available.

There could be more social media disruptions in 2023. But, the one thing that is certain is that these platforms will be continued to be used daily by young people.

Wendy Mei from Playsee, Head of Product and Strategy at the social media platform Playsee said that Gen Z would continue to influence the social media landscape. “Their desire for authenticity and authenticity will drive major transformative changes in the industry,” she added.

The Future of Services

Gen Z users of social media will continue to desire accurate representations and will therefore gravitate toward authentic and less-curated content.

“Old platforms that are so entrenched with unrealistically perfect ideologies will be unable to satisfy this generation; the measurable shift in preferences has and will continue to lead to a significant discontent among some of the major players in the space – creating room for new platforms that promote authenticity,” added Mei. As with every industry, platforms will fail to survive the year. It’s our job to make sure that they don’t.

Mei suggests that users could find ways to incorporate social media in their daily lives, to fulfill their desire to be connected and feel part of their community.

The downward spiral of Twitter will continue

Already, Elon Musk seems to be feeling a little “buyer’s regret” after his purchase of Twitter for $44 billion. The social media platform’s policies are not likely to benefit it. At least, not for the near term.

Charles King, a technology analyst at Pund-IT said that Twitter’s downward spiral will not stop as long Elon Musk continues to engage with critics and stay in the public eye. It is also possible that Twitter may try to engage a known partner (or partners) in order to revamp its troubled areas, such as its advertising agency.

Twitter may soon be gone.

Rob Enderle (technology analyst, Enderle Group) stated that “the growing number of viable competitors, Musk’s mismanagement and employee litigation should see it solidly within the MySpace category by the year-end.”

Meta Problems

Twitter will not be the only social network that wants to get past its problems in 2022. Many at Facebook parent Meta want to get past the problems of last year. However, it is unclear how exactly this will be achieved.

Enderle observed that “the Metaverse social networking experiment will continue failing until technology meets expectations,” which is likely to be towards the end the decade.

King said that reports that Meta might split in two companies, with one focused on Facebook and another on the metaverse, are probable to become …read more

Source:: Social Media Explorer

Author: Aaron