What Is Digital Content? I Asked Experts What to Expect From It in 2025 — Here’s What They Said | International Association of Digital Marketing Professionals (IADMP)

By rsukhraj@hubspot.com (Ramona Sukhraj)

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Ok, this has to be one of the most meta projects I’ve worked on: a piece of digital content about digital content — but, hey, it’s an important one.

From toddlers to senior citizens, everyone today wields a mobile device. So much of our lives are spent staring at screens that very few can say they don’t consume digital content, whether they call it that or not.

No one knows this better than modern marketers, but for those of you new to the field or looking for a refresher on what actually falls under the umbrella of digital content, I’m here to break it down.

I’ll also share what some industry thought leaders predict digital content will look like next year.

Table of Contents

What is digital content?
Types of Digital Content
Importance of Digital Content
How to Create Great Digital Content
Examples of Great Digital Content
What will digital content look like in 2025? (According to Experts)

What is digital content?

Simply put, digital content is any type of media used to reach and connect with an audience that is created, hosted, and distributed through the internet.

Many people, like artists, digital creators, journalists, and media organizations, create digital content simply because it’s their offering; it’s a new medium for them to express themselves and communicate with others.

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers.

In other words, digital content could also be defined as online media created for content marketing.

Types of Digital Content

Content thought leader and Chief Content Officer at MarketingProfs Ann Handley once said, “Everything the light touches is content” — and she’s not really exaggerating.

That email you deleted this morning? Digital content.

The meme your dad texted you this morning? Digital content.

The YouTube video linked in your group chat? Digital content.

This article? Digital content.

And that’s just scratching the surface. Digital content includes, but is not limited to:

Blogs/Articles
Videos (Static and Live)
Podcasts
Images (Photographs, Graphics, Infographics)
Emails (Newsletters, RSS feeds, transactional emails)
Downloads (Guides, Reports)
Webinars
Templates
Interactive Tools (Quizzes, Calculators, etc.)
Social Media

Now, some of these mediums can exist offline, too, like articles, quizzes, and templates, but when they are digitized, they offer a number of unique and unmatched benefits.

Importance of Digital Content

For modern businesses, the importance of digital content can’t be overstated — and I don’t say this simply because my career depends on it.

Overall, content can drive brand awareness and build trust with your audience but digital content management comes with a wealth of operational benefits that analog mediums don’t.