Havas Media Group and PubMatic ink partnership, as buyers eye reduced ad tech taxes.
The post The demand for cookieless targeting is fueling ‘SPO 2.0’ appeared first on Digiday.
Source:: Digiday
By Ronan Shields For some time now, Apple has given the impression that it doesn’t like online advertising. The post Apple is building a demand-side…
By Jessica Davies AI may be fueling a fresh chapter in ad tech fraud — and not in ways the industry is ready for. Generative…
By Jessica Davies AI may be fueling a fresh chapter in ad tech fraud — and not in ways the industry is ready for. Generative…
By Alexander Lee Sponsorship rates are on the rise in 2025, and creators say a newfound culture of pay transparency is helping fuel the jump.…
By Ronan Shields Supply-path optimization, or SPO, has been one of the key themes in ad tech in recent years, as demand for more efficiency…
