The 10 Best Content Management Software Tools in 2023
By emccarthy@hubspot.com (Erin McCarthy)
Running a website requires input and strategy from your whole business team (developers/engineers, marketers/UX, sales, etc.). Using Content Management Software (or CMS) helps you deliver a great product to your customers while granting easy code access for your developers/engineers.
Without a good integration between your content management software and your other systems, something as simple as successfully sending a follow-up email after a form submission can become a massive time suck.
Let’s explore the characteristics you need for any content management software tool and the ten best content management software tools for marketers. Feel free to use the following jump links to navigate or just scroll.
Characteristics of the Best Content Management Software Tools
Here are some features marketers should feel good about in a content management software tool.
1. A powerful, flexible editor.
As marketers, we need to be able to do things like quickly produce a landing page for a Facebook campaign, make simple layout changes to a page (like adding a column or testimonials module), and easily edit the content on existing pages (like changing some of the text of your homepage to promote your upcoming annual conference).
A powerful WYSIWYG (“what you see is what you get”) editor is critical, so if you can, ensure you’re comfortable making changes within the content management software tool.
2. The ability to test.
It’s crucial you’re able to understand what’s working, so you can do more of the good stuff. You need to be able to efficiently run tests on outcomes for different headlines, layouts, and more. It’s especially critical when doing something like a paid campaign, where maximizing results is tied directly to spending.
3. The opportunity for increased collaboration.
Chances are, you have a team of people working on one website.
You may have a developer who works on complex design pieces and integrations, a marketer who runs the day-to-day and manages campaigns, and content creators who write blog posts.
The ability to collaborate within the content management software tool and set permissions makes life a lot easier — and ensures issues don’t arise like your social manager accidentally overwriting the developers’ code.
4. Accessibility to support.
Oftentimes, your developer can fill this need — but that can get expensive if you’re paying by the hour. It’s maybe not mission critical, but it sure is nice to have a support team you can call for help when you need it, especially when it’s halting your ability to launch a campaign.
5. Ability to integrate with the rest of your tools.
Last but probably most importantly, you need your content management software to integrate with the rest of your tech stack. Generally, the best choices here will be open platforms or all-in-one solutions.
Ideally, it should at least be …read more
Source:: HubSpot Blog
