Spill co-founder Alphonzo Terrell on attracting advertisers to marginalized social communities
By Kimeko McCoy
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Big advertisers are seemingly ready to abandon X (formerly Twitter) for good this time thanks to owner Elon Musk’s latest antics and an uptick in anti-semitic posts on the platform. (Read the full rundown on fleeing advertisers here.)
In X’s absence, advertisers may once again find themselves looking for the social media’s next town square after failing to be wooed by X alternatives like Mastodon and Bluesky earlier this year.
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Source:: Digiday
