Cannes Briefing: Twitter’s absence at Cannes makes space for competitors
By Kimeko McCoy
Despite this year’s rampant construction along the Croisette and the usual broiling heat, everyone who’s anyone is seemingly at the 2023 Cannes Lions International Festival of Creativity and bragging about how it’s bigger than ever. However, one key player is noticeably missing along the Cannes beach boardwalk: Twitter.
The social media platform’s presence here would’ve been a signal to the ad industry that it means business from owner Elon Musk, who claims the droves of advertisers that left the social media platform have returned.
“Almost all of the advertisers have said that they’ve either come back or they’ve said they will come back,” Musk declared at the recent VivaTech 2023 conference in Paris, France.
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Source:: Digiday
