Should Marketers Optimize for Bing? [Data + Expert Tips]
By fneedle@hubspot.com (Flori Needle)
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When you think about search engine optimization (SEO), one major search engine probably comes to mind: Google. But what about Bing SEO?
With more than a billion monthly users, Bing is the second most popular search engine globally.
Moreover, since Microsoft’s acquisition of OpenAI earlier this year, Bing has begun integrating AI technology into its search engine, and its traffic has increased by more than 15%.
With its growing popularity, Bing SERPs (Search Engine Results Pages) should be on the radar for marketers crafting their search engine optimization strategy.
In this comprehensive Bing SEO guide, I’ll help you explore why Bing is still relevant for marketers, offer data-driven, expert-approved Bing SEO tips, and give you the tools you’ll need to optimize your online presence for this increasingly popular search engine.
Bing vs. Google: Similarities and Differences
Building the Right Foundation for Bing SEO
Tips to Improve Your Bing Ranking
1. Prioritize Exact Keyword Matches
2. Don’t Forget About Meta-Tags
3. Invest in Quality Backlinks
4. Build Strong Domain Authority
6. Cultivate a Social Media Following
7. Incorporate Images — But Don’t Overdo It
Maximize Your Online Visibility with Bing
Should you optimize for Bing?
Is it worth optimizing for Bing? That’s only a question that your team can answer. I’d encourage you to look at it this way: If you’re just starting out on your SEO journey, focusing on Google may make sense.
Plus, you may not have the resources to allocate to both search engines. But as you grow, it’s definitely worth optimizing your online content for Bing, too.
While Bing still has a smaller market share than Google, it remains an important piece of the search engine pie, and it can serve as an important channel for your marketing efforts.
To capitalize on this potential, invest in Bing SEO. That means understanding why Bing SEO matters, the ways in which Bing and Google differ, and what it takes to build a solid foundation for Bing SEO and boost your rankings on this platform.
Why Bing SEO Matters
So, why does Bing SEO matter? That’s a great question. Before diving into the specific strategies that drive success on Bing, it’s helpful to explore why Bing SEO matters for today’s marketers.
There are four key factors underlying Bing’s ongoing relevance:
Substantial User Base
Bing might not have the same search volume as Google, but …read more
Source:: HubSpot Blog
