Publishers reckon with declining Facebook referral traffic as the platform pulls away from news
Publishers are still feeling the effects of a change Facebook made in May that caused a steep decline in referral traffic to publishers’ sites.
In conversations with Digiday, four publishing executives — who all requested to remain anonymous in order to preserve their relationships with Meta — referred to a “bug” that was unintentionally introduced when Meta made a change to Facebook’s algorithm in May. The execs told Digiday they were informed by Meta that the platform was aware of the issue and that publishers could expect referral traffic to return to normal in a few months’ time.
But nearly four months later, publishers aren’t sure when, or if, that traffic will come back.
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Source:: Digiday
