Publisher ad revenue on the rebound as of Q2, up from Q1’s rock bottom, per two industry reports
The advertising decline has bottomed out and is on a gradual incline, at least according to two recent industry benchmark reports.
Boostr’s 2023 Media Ad Sales Trend Report and Operative’s H1 2023 Benchmarking Report both indicate the tides are turning for the better when it comes to publishers’ digital advertising revenue. While quarter one was lackluster in more ways than one, the second quarter started revving up as several ad categories unfroze budgets and began transacting with digital publishers, ultimately ending the quarter up 3% year over year, according to Boostr data.
But even though ad revenue is finally tracking up, other measurements like deal volume, deal cycle length and average deal dollar amount are still lagging behind in the year-over-year or even quarter-over-quarter comparisons.
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Source:: Digiday
