Podcasts are at the center of cultural moments: Why advertisers and publishers need to tap into the medium in 2024
Emma Vaughn, head of advertising business development and partnerships, Spotify
In 2023, the world went pink in the wake of the release of the highly anticipated ‘Barbie’ movie — so much so that there were even global shortages of certain hues of pink paint.
‘Barbie’ painted the digital world pink, too. In addition to an explosion of social media posts unpacking the film’s themes, the entertainment and pop culture spheres buzzed with Barbie-focused hot takes. Spotify, for instance, saw a 967% week-over-week increase in Barbie-related podcast streams the week after the film’s debut. According to Spotify data, when director and screenwriter Greta Gerwig appeared on ‘The Big Picture’ podcast, it drove a 215% increase in first-run listeners (those who listened within the first eight weeks of the episode’s release).
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Source:: Digiday
