By Digiday Awards The finalists for this year’s Digiday Media Awards showcase how brands push boundaries by smartly integrating emerging technologies. Each entry highlights a…
By Michael Bürgi The only thing clear at the moment in forecasting economic conditions across the marketing ecosystem is that you pretty much can’t. At…
By Seb Joseph Now that the dust has settled from Google’s gut punch — being called out not just for monopolizing how people access information…
By Kimeko McCoy Subscribe: Apple Podcasts • Spotify In the age of the retail media network boom, retailers have been all too happy to strike…
By Chris Turn The Department of Defense (DoD) is pushing forward its mission to safeguard sensitive government data by implementing the Cybersecurity Maturity Model Certification…
By Nick Nelson The infected are back this summer. The Last of Us Season 2 is already underway on HBO and 28 Years Later is…
By mbretous@hubspot.com (Martina Bretous) AI is gaining traction in every industry and advertising is no different. So, I surveyed 247 advertisers to ask about their…
By juthompson@hubspot.com (Justina Thompson) You and I both know it: there’s no secret to a successful social media campaign. Instead, there’s just strategy; nowadays, posting…
By Michael Bürgi Is it time for yet another reset in how marketers and their media agencies need to approach media investments thanks to changing…
By Kristina Monllos It’s difficult to know how marketers should manage this current moment. It’s not just a matter of a potential economic downturn that…
